Suzuki stands out in a free-falling market.
New car sales in Ecuador fell a further -20.5% year-on-year in November to just 8,121 units. This means the year-on-year figure was down -19.3% to 99,559 sales. Brand leader Chevrolet (-20.3%) takes first place in the market, but it is threatened by Kia (-13.5%), which resists better. Toyota (-40.3%) is in free fall but remains in third place, ahead of Hyundai (-21.9%) and Suzuki (+12%), ahead of Chery (-43.5%). Hino (+46.2%) and GWM (+22.3%) are the only ones to gain further in the top 10, while Renault (-13.6%) and JAC (-18.3%) held back their below-market declines level.
Previous month: Ecuador, October 2024: market decline -20.4%, China’s share to 34.5%.
Previous year: Ecuador 2023: Chevrolet D-Max #1 again, Shineray G01 #4.
Full November 2024 Top 82 All brands rated below.
Ecuador, November 2024 – brands:
| Pos. | Brand | November 24 | % | /23 | October | 2024 | % | /23 | Pos. | FY23 |
| 1 | Chevrolet | 1409 | 17.4% | – 20.3% | 1 | 18,539 | 18.6% | – 14.3% | 1 | 1 |
| 2 | Kia | 1354 | 16.7% | – 13.5% | 2 | 15 551 | 15.6% | – 24.7% | 2 | 2 |
| 3 | Toyota | 538 | 6.6% | – 40.3% | 3 | 6,168 | 6.2% | – 30.6% | 3 | 3 |
| 4 | Hyundai | 392 | 4.8% | – 21.9% | 5 | 4860 | 4.9% | – 26.9% | 4 | 4 |
| 5 | Suzuki | 345 | 4.2% | + 12.0% | 6 | 3859 | 3.9% | + 7.6% | 6 | 9 |
| 6 | Cherie | 334 | 4.1% | – 43.5% | 4 | 4384 | 4.4% | – 30.3% | 5 | 5 |
| 7 | Renault | 312 | 3.8% | – 13.6% | 8 | 3402 | 3.4% | – 26.2% | 7 | 6 |
| 8 | GVM | 307 | 3.8% | + 22.3% | 7 | 2945 | 3.0% | – 4.7% | 8 | 10 |
| 9 | Hino | 250 | 3.1% | + 46.2% | 12 | 2284 | 2.3% | – 4.0% | 13 | 15 |
| 10 | J.A.C. | 227 | 2.8% | – 18.3% | 10 | 2687 | 2.7% | – 36.3% | 9 | 7 |
| 11 | Mazda | 199 | 2.5% | – 0.5% | 15 | 2248 | 2.3% | – 18.9% | 14 | 14 |
| 12 | DFSC | 169 | 2.1% | – 39.2% | 13 | 2420 | 2.4% | – 21.3% | 11 | 12 |
| 13 | Changan | 168 | 2.1% | + 48.7% | 24 | 1372 | 1.4% | – 22.3% | 20 | 19 |
| 14 | Dongfeng | 162 | 2.0% | – 18.2% | 11 | 1997 | 2.0% | – 7.6% | 16 | 18 |
| 15 | Volkswagen | 161 | 2.0% | – 39.0% | 16 | 2445 | 2.5% | – 15.1% | 10 | 13 |
| 16 | Sinotruk | 160 | 2.0% | + 26.0% | 14 | 1781 | 1.8% | + 40.0% | 17 | n/a |
| 17 | Nissan | 156 | 1.9% | – 34.7% | 17 | 2381 | 2.4% | + 2.9% | 12 | 16 |
| 18 | Shinray | 144 | 1.8% | – 39.0% | 18 | 2133 | 2.1% | – 48.3% | 15 | 8 |
| 19 | BID | 126 | 1.6% | + 186.4% | 25 | 730 | 0.7% | + 247.6% | 26 | n/a |
| 20 | Ford | 114 | 1.4% | – 43.6% | 22 | 1582 | 1.6% | – 26.5% | 19 | 17 |
| 21 | Jetur | 103 | 1.3% | – 53.4% | 21 | 1660 | 1.7% | – 45.7% | 18 | 11 |
| 22 | KYC | 84 | 1.0% | – 14.3% | 9 | 1265 | 1.3% | + 75.7% | 22 | n/a |
| 23 | Citroen | 79 | 1.0% | – 15.1% | 20 | 1141 | 1.1% | + 88.9% | 24 | n/a |
| 24 | Photon | 74 | 0.9% | – 46.0% | 23 | 1170 | 1.2% | – 5.3% | 23 | n/a |
| 25 | QMS | 53 | 0.7% | – 69.2% | 19 | 1288 | 1.3% | – 7.9% | 21 | 20 |
| 26 | Ram | 52 | 0.6% | – 29.7% | 31 | 578 | 0.6% | – 42.4% | 29 | n/a |
| 27 | Mercedes | 51 | 0.6% | + 13.3% | 29 | 495 | 0.5% | – 15.7% | 30 | n/a |
| 28 | Mitsubishi | 50 | 0.6% | – 47.9% | 27 | 688 | 0.7% | – 40.9% | 27 | n/a |
| 29 | MG | 45 | 0.6% | + 9.8% | 26 | 592 | 0.6% | + 8.8% | 28 | n/a |
| 30 | Gili | 44 | 0.5% | – 2.2% | 30 | 388 | 0.4% | + 38.1% | 32 | n/a |
| 31 | BIKE | 36 | 0.4% | – 12.2% | 37 | 337 | 0.3% | – 26.6% | 34 | n/a |
| 32 | Audi | 35 | 0.4% | + 29.6% | 41 | 225 | 0.2% | – 22.1% | 40 | n/a |
| 33 | Shakman | 33 | 0.4% | + 37.5% | 43 | 168 | 0.2% | + 68.0% | 44 | n/a |
| 34 | Peugeot | 32 | 0.4% | – 52.2% | 28 | 816 | 0.8% | – 21.2% | 25 | n/a |
| 35 | Carrie | 30 | 0.4% | – 34.8% | 32 | 406 | 0.4% | – 29.4% | 31 | n/a |
| 36 | Scania | 30 | 0.4% | + 400.0% | 47 | 107 | 0.1% | + 13.8% | 50 | n/a |
| 37 | Subaru | 29 | 0.4% | n/a | 38 | 259 | 0.3% | + 4216.7% | 37 | n/a |
| 38 | Lebanon | 28 | 0.3% | new | 33 | 137 | 0.1% | new | 46 | – |
| 39 | ZX Auto | 23 | 0.3% | – 39.5% | 35 | 378 | 0.4% | – 40.8% | 33 | n/a |
| 40 | Maxus | 19 | 0.2% | + 26.7% | 42 | 189 | 0.2% | + 13.2% | 43 | n/a |
| 41 | BMW | 18 | 0.2% | – 10.0% | 36 | 257 | 0.3% | – 10.1% | 38 | n/a |
| 42 | FAV Trucks | 14 | 0.2% | – 12.5% | 39 | 273 | 0.3% | – 19.0% | 36 | n/a |
| 43 | Fiat | 14 | 0.2% | – 72.5% | 52 | 254 | 0.3% | – 43.6% | 39 | n/a |
| 44 | Honda | 14 | 0.2% | – 6.7% | 50 | 130 | 0.1% | – 44.4% | 47 | n/a |
| 45 | Fuso | 12 | 0.1% | – 55.6% | 34 | 212 | 0.2% | – 5.8% | 42 | n/a |
| 46 | Jeep | 10 | 0.1% | + 66.7% | 54 | 97 | 0.1% | – 60.6% | 52 | n/a |
| 47 | Opel | 9 | 0.1% | – 40.0% | 40 | 155 | 0.2% | – 41.7% | 45 | n/a |
| 48 | Bestune | 9 | 0.1% | new | 44 | 91 | 0.1% | new | 53 | – |
| 49 | UD Trucks | 8 | 0.1% | + 100.0% | 48 | 69 | 0.1% | – 24.2% | 56 | n/a |
| 50 | SDAC Weichai | 8 | 0.1% | new | 46 | 65 | 0.1% | new | 57 | – |
| 51 | Porsche | 7 | 0.1% | n/a | 72 | 29 | 0.0% | + 0.0% | 68 | n/a |
| 52 | Iveco | 6 | 0.1% | + 500.0% | 68 | 274 | 0.3% | + 280.6% | 35 | n/a |
| 53 | Skoda | 6 | 0.1% | – 60.0% | 59 | 109 | 0.1% | – 43.5% | 49 | n/a |
| 54 | PAC | 5 | 0.1% | – 79.2% | 45 | 223 | 0.2% | – 51.7% | 41 | n/a |
| 55 | Golden Dragon | 5 | 0.1% | – 66.7% | 56 | 129 | 0.1% | – 17.3% | 48 | n/a |
| 56 | King Long | 5 | 0.1% | – 58.3% | 49 | 90 | 0.1% | – 6.3% | 54 | n/a |
| 57 | International | 5 | 0.1% | – 16.7% | 55 | 62 | 0.1% | – 13.9% | 58 | n/a |
| 58 | Qingling | 5 | 0.1% | – 37.5% | 65 | 39 | 0.0% | – 18.8% | 62 | n/a |
| 59 | Huanghai | 5 | 0.1% | + 400.0% | 51 | 23 | 0.0% | + 21.1% | 74 | n/a |
| 60 | Kama | 5 | 0.1% | n/a | – | 5 | 0.0% | – 16.7% | 97 | n/a |
| 61 | Land Rover | 4 | 0.0% | – 60.0% | 63 | 74 | 0.1% | + 23.3% | 55 | n/a |
| 62 | T. King | 4 | 0.0% | n/a | – | 4 | 0.0% | – 20.0% | 101 | n/a |
| 63 | jumping motor | 3 | 0.0% | – 40.0% | 53 | 99 | 0.1% | + 482.4% | 51 | n/a |
| 64 | Kenworth | 3 | 0.0% | + 50.0% | 80 | 32 | 0.0% | – 59.5% | 64 | n/a |
| 65 | Man | 3 | 0.0% | n/a | 75 | 19 | 0.0% | + 1800.0% | 78 | n/a |
| 66 | Higer | 2 | 0.0% | – 60.0% | 57 | 56 | 0.1% | – 12.5% | 59 | n/a |
| 67 | DAF | 2 | 0.0% | – 33.3% | 79 | 33 | 0.0% | + 57.1% | 63 | n/a |
| 68 | HBV | 2 | 0.0% | + 100.0% | 66 | 27 | 0.0% | – 6.9% | 70 | n/a |
| 69 | Mini | 2 | 0.0% | n/a | 61 | 25 | 0.0% | – 26.5% | 71 | n/a |
| 70 | Cayton | 2 | 0.0% | n/a | 73 | 23 | 0.0% | – 4.2% | 73 | n/a |
| 71 | Baben | 2 | 0.0% | n/a | 62 | 20 | 0.0% | + 11.1% | 76 | n/a |
| 72 | Kenbo | 2 | 0.0% | n/a | 83 | 15 | 0.0% | – 55.9% | 83 | n/a |
| 73 | Southeast | 1 | 0.0% | – 96.0% | 78 | 46 | 0.0% | – 90.3% | 60 | n/a |
| 74 | Dayun | 1 | 0.0% | n/a | 69 | 31 | 0.0% | + 47.6% | 65 | n/a |
| 75 | FAW | 1 | 0.0% | n/a | 70 | 31 | 0.0% | + 19.2% | 66 | n/a |
| 76 | Skywell | 1 | 0.0% | – 66.7% | 71 | 27 | 0.0% | – 46.0% | 69 | n/a |
| 77 | Poppy | 1 | 0.0% | – 83.3% | – | 24 | 0.0% | – 57.9% | 72 | n/a |
| 78 | Ventura | 1 | 0.0% | n/a | 76 | 16 | 0.0% | + 45.5% | 80 | n/a |
| 79 | Forting | 1 | 0.0% | new | 82 | 16 | 0.0% | new | 81 | – |
| 80 | Victory | 1 | 0.0% | n/a | – | 16 | 0.0% | – 40.7% | 82 | n/a |
| 81 | Dodge | 1 | 0.0% | n/a | 77 | 13 | 0.0% | + 62.5% | 84 | n/a |
| 82 | TsAMTS | 1 | 0.0% | – 75.0% | – | 13 | 0.0% | + 116.7% | 85 | n/a |
Source: AEADE