The Dacia Duster topped the model chart in Iceland in March.
The Icelandic new car market continued to fall in March, an alarming -71% year-on-year to just 531 units, leading to a -60.4% decline in first-quarter sales to 1,385 units. In March 2023 alone, sales are 32% higher than in the first quarter of 2024… The reason for this dismal performance is the end of the VAT rebate for electric vehicles, as well as the introduction of mileage charges for all electric vehicles. This month, Dacia (-56.4%) tops the brand charts with a 13.4% share, ahead of Hyundai (-32.1%) and Kia (-76.9%). Tesla (-88.5%) and Toyota (-83.5%) tanked, while Skoda (+8%) posted the only year-on-year gain in the top ten. In terms of model, the Dacia Duster is a bestseller with noticeable growth. The share is 13%, which lags behind the Tesla Model Y by 9.2%. The Hyundai Tucson and Kia Ceed are third, followed by the Renault Trafic and Hyundai Santa Fe.
Previous month: Iceland February 2024: Toyota Prado leads declining market
One year ago: Iceland, March 2023: Tesla Model Y share rises to 19.8%, registrations up 26.3%.
Full March 2024 Below are the top 36 brands and top 20 models.
Iceland, March 2024 – brands:
| Pos. | Brand | March 24 | % | /23 | February | 2024 | % | /23 | Pos. | FY23 |
| 1 | Dacia | 71 | 13.4% | – 56.4% | 8 | 140 | 10.1% | – 39.7% | 2 | 4 |
| 2 | Hyundai | 57 | 10.7% | – 32.1% | 10 | 97 | 7.0% | – 55.1% | 4 | 6 |
| 3 | Kia | 51 | 9.6% | – 76.9% | 3 | 112 | 8.1% | – 73.4% | 3 | 3 |
| 4 | Tesla | 51 | 9.6% | – 88.5% | 4 | 87 | 6.3% | – 86.0% | 6 | 1 |
| 5 | Toyota | 45 | 8.5% | – 83.5% | 1 | 220 | 15.9% | – 56.9% | 1 | 2 |
| 6 | Mercedes | 33 | 6.2% | – 37.7% | 9 | 71 | 5.1% | – 29.0% | 7 | 10 |
| 7 | Volvo | 32 | 6.0% | – 30.4% | 6 | 62 | 4.5% | – 51.2% | 8 | 7 |
| 8 | Skoda | 27 | 5.1% | + 8.0% | 15 | 46 | 3.3% | – 41.8% | 10 | 9 |
| 9 | Land Rover | 24 | 4.5% | – 36.8% | 2 | 90 | 6.5% | – 7.2% | 5 | eleven |
| 10 | Volkswagen | 21 | 4.0% | – 67.2% | 12 | 53 | 3.8% | – 61.0% | 9 | 5 |
| eleven | Renault | 21 | 4.0% | – 61.8% | 20 | 36 | 2.6% | – 64.0% | 14 | 14 |
| 12 | Subaru | 12 | 2.3% | + 33.3% | 5 | 40 | 2.9% | + 81.8% | 12 | 19 |
| 13 | Mazda | 9 | 1.7% | – 80.4% | 7 | 36 | 2.6% | – 69.0% | 13 | 8 |
| 14 | Jeep | 9 | 1.7% | + 800.0% | 14 | 31 | 2.2% | + 10.7% | 16 | 22 |
| 15 | Nissan | 7 | 1.3% | – 84.8% | eleven | 45 | 3.2% | – 26.2% | eleven | 16 |
| 16 | BMW | 7 | 1.3% | – 69.6% | 13 | 33 | 2.4% | – 25.0% | 15 | 18 |
| 17 | Lexus | 6 | 1.1% | – 33.3% | 24 | 12 | 0.9% | – 53.8% | 20 | 23 |
| 18 | Ford | 5 | 0.9% | – 80.0% | 16 | 17 | 1.2% | – 65.3% | 18 | 12 |
| 19 | Citroen | 5 | 0.9% | – 73.7% | 33 | 7 | 0.5% | – 69.6% | 29 | 25 |
| 20 | Mitsubishi | 5 | 0.9% | + 400.0% | – | 5 | 0.4% | – 61.5% | 32 | 31 |
| 21 | Audi | 4 | 0.8% | – 78.9% | 18 | 23 | 1.7% | – 50.0% | 17 | 17 |
| 22 | Porsche | 4 | 0.8% | – 50.0% | 29 | 10 | 0.7% | – 54.5% | 24 | thirty |
| 23 | Peugeot | 3 | 0.6% | – 92.9% | 21 | 8 | 0.6% | – 92.0% | 26 | 20 |
| 24 | Opel | 3 | 0.6% | – 90.9% | 36 | 4 | 0.3% | – 92.9% | 34 | 24 |
| 25 | Iveys | 3 | 0.6% | – 25.0% | – | 3 | 0.2% | – 87.0% | 36 | 32 |
| 26 | polar Star | 2 | 0.4% | – 92.0% | 17 | 13 | 0.9% | – 71.1% | 19 | 15 |
| 27 | Honda | 2 | 0.4% | – 75.0% | 22 | 10 | 0.7% | – 44.4% | 22 | 26 |
| 28 | Ssangyong | 2 | 0.4% | + 0.0% | 23 | 10 | 0.7% | + 11.1% | 23 | 36 |
| 29 | MG | 2 | 0.4% | – 77.8% | 28 | 8 | 0.6% | – 78.4% | 27 | 21 |
| thirty | Ineos | 2 | 0.4% | new | 25 | 7 | 0.5% | new | 28 | 46 |
| 31 | BID | 1 | 0.2% | new | thirty | 6 | 0.4% | new | thirty | 28 |
| 32 | Suzuki | 1 | 0.2% | – 96.9% | 31 | 4 | 0.3% | – 90.9% | 33 | 13 |
| 33 | Mini | 1 | 0.2% | + 0.0% | 26 | 3 | 0.2% | + 200.0% | 35 | 38 |
| 34 | Maxus | 1 | 0.2% | – 50.0% | 35 | 2 | 0.1% | – 93.8% | 39 | 29 |
| 35 | FAW Hongqi | 1 | 0.2% | – 75.0% | – | 2 | 0.1% | – 87.5% | 40 | 33 |
| 36 | Great Wall Motors | 1 | 0.2% | new | – | 1 | 0.1% | new | 41 | 39 |
Iceland, March 2024 – models:
| Pos. | Model | March 24 | % | February | 2024 | % | /23 | Pos. | FY23 |
| 1 | Dacia Duster | 69 | 13.0% | 5 | 111 | 8.0% | -44.8% | 1 | 2 |
| 2 | Tesla Model Y | 49 | 9.2% | 2 | 83 | 6.0% | -84.3% | 2 | 1 |
| 3 | Hyundai Tucson | 21 | 4.0% | 15 | thirty | 2.2% | -43.4% | 6 | 20 |
| 4 | Kia Sid | 21 | 4.0% | n/a | 22 | 1.6% | -79.2% | 13 | 13 |
| 5 | Renault Traffic | 17 | 3.2% | n/a | 25 | 1.8% | 0.0% | 10 | 33 |
| 6 | Hyundai Santa Fe | 17 | 3.2% | n/a | 17 | 1.2% | 325.0% | 18 | n/a |
| 7 | Volkswagen California | 15 | 2.8% | n/a | 15 | 1.1% | n/a | 22 | n/a |
| 8 | Kia Sportage | eleven | 2.1% | n/a | 19 | 1.4% | -85.3% | 16 | 6 |
| 9 | Skoda Octavia | eleven | 2.1% | n/a | eleven | 0.8% | 83.3% | 39 | n/a |
| 10 | Toyota C-HR | 10 | 1.9% | 6 | 29 | 2.1% | 123.1% | 8 | n/a |
| eleven | Range Rover | 10 | 1.9% | 14 | 21 | 1.5% | 950.0% | 14 | n/a |
| 12 | Kia Sorento | 9 | 1.7% | 4 | 36 | 2.6% | 9.1% | 5 | 18 |
| 13 | Volvo XC40 | 9 | 1.7% | n/a | 14 | 1.0% | -39.1% | 25 | 17 |
| 14 | Toyota RAV4 | 8 | 1.5% | 3 | 50 | 3.6% | -58.7% | 4 | 4 |
| 15 | Volvo EX30 | 8 | 1.5% | n/a | 14 | 1.0% | new | 23 | – |
| 16 | Hyundai Bayon | 8 | 1.5% | n/a | 8 | 0.6% | 60.0% | 44 | n/a |
| 17 | Skoda Kodiak | 8 | 1.5% | n/a | 12 | 0.9% | -52.0% | 34 | 34 |
| 18 | Volvo XC60 | 8 | 1.5% | n/a | 13 | 0.9% | -59.4% | thirty | 31 |
| 19 | Land Rover Defender | 7 | 1.3% | 7 | thirty | 2.2% | -53.1% | 7 | 21 |
| 20 | Toyota Corolla | 7 | 1.3% | 18 | 16 | 1.2% | -42.9% | 20 | 12 |
Source: Manufacturers