Italy August 2024: Fiat falls to #4 below Toyota, Volkswagen and Dacia


Toyota is the best-selling carmaker in Italy in August.

The Italian new car market is off -13.4%  year-on-year in August to 69,121 units, the lowest August result since 2021 (65,185). Year-to-date volumes are now up 3.8% to 1,080,447, still down -18.8% on the same period in pre-pandemic 2019 (1,330,749). Looking at sales by channel, private sales drop -9.1% to 43,620 and 62.7% share vs. 59.2% in August 2023 and are up 7.2% year-to-date to 614,612 and 56.2% share vs. 54.3% over the first 8 months of 2023. Self registrations are down -23.2% for the month to 8,220 and up 25.9% YTD to 125,114. Long term leases sink -25.1% to 12,714 and 18.3% share vs. 20.9% last year and are off -16.9% YTD to 221,277 and 20.2% share vs. 25.2% in 2023. Short term rentals surge 169.8% to a still minimal 1,106 units and 1.6% share for the month and soar 29.5% YTD to 72,037 and 6.6% share vs. 5.3% last year. Finally company sales fall -20.9% to 3,943 in August and edge down -0.6% YTD to 60,110.

As for sales by propulsion, petrol is off -18.8% to 19,561 in August but up 10.4% to 326,440 year-to-date, diesel freefalls -32.1% to 9,357 for the month and -22.4% to 156,222 YTD, LPG drops -6.8% to 7,382 but is up 8.1% YTD to 103,214. HEVs edge up 2% in August to 28,270 and up 15% YTD to 427,503. This includes 8,631 full hybrids (+17.9%) and 19,639 mild hybrids (-3.7%) for August and 119,922 full hybrids (+22.4%) and 307,581 mild hybrids (+12.4%) year-to-date. PHEVs sink -28.2% to 2,425 for the month and -24.7% to 36,550 YTD. Finally BEVs skid -36.1% in August to 2,605 and 3.7% share vs. 5% a year ago but gain 2.4% YTD to 41,992 and 3.8% share vs. 3.9%.

Being by far the slowest month of the year, August is always very volatile with brands and models rankings reshuffled. But this year it’s going one step too far with history-making results. After falling to its worst ever market share at home in May (9.3%) and then July (8.2%), Fiat implodes further this month, hitting a dismal 6.9% overall. This means not only does it lose the brands top spot but it actually falls to #4, a never-seen before event in Italy. Note Fiat was already toppled from the brands pole position by Volkswagen last December. In August Toyota (+21.6%) takes the lead of the Italian brands charts for the first time with 8.6% share, a new record eclipsing its previous best of 8% hit last March and May. Volkswagen (-7.5%) and Dacia (+16.1%) complete the podium above Fiat. BMW (+28.6%) and Renault (+22.5%) post the biggest gains in the Top 10 while further down Lexus (+104.3%), MG (+35.2%), Skoda (+15.6%) and Volvo (+10.2%) stand out. Tesla is down -79.6%.

The models charts isn’t as wild, with the Fiat Panda (-22.9%) holding onto the top spot albeit with an extra low 4.8% share, the nameplate’s weakest in three years: since the 4.7% of August 2021. The next six models all defy the negative market with year-on-year gains. The Dacia Sandero (+25%) holds onto the 2nd spot above the Jeep Avenger (+92.9%) scoring its first ever podium finish at #3. The Toyota Yaris Cross (+42.4%) repeats at #4 ahead of the Dacia Duster (+3.7%) up two spots on July to #5, the Renault Captur (+22%) up three to #6 and the Renault Clio (+51.2%) down four to #7. Below a receding Peugeot 208 (-3.2%), the Ford Puma (+8%) and Toyota Yaris (+6.4%) round out the Top 10 in strong fashion.

Previous month: Italy July 2024: Fiat (-28.7%) sees its lowest ever share cut from 9.3% to 8.2%

One year ago: Italy August 2023: Dacia (+42.1%), Jeep (+106.4%) impress in market up 12%

Full August 2024 Top 50 brands and Top 50 models below.

Italy August 2024 – brands:

Pos Brand Aug-24 % /23 Jul 2024 % /23 Pos FY23
1 Toyota 5,941 8.6% + 21.6% 2 82,148 7.6% + 34.2% 2 3
2 Volkswagen 5,148 7.4% – 7.5% 4 79,625 7.4% – 4.1% 3 2
3 Dacia 4,941 7.1% + 16.1% 3 66,667 6.2% + 14.9% 4 4
4 Fiat 4,756 6.9% – 44.3% 1 110,595 10.2% – 5.1% 1 1
5 Renault 4,126 6.0% + 22.5% 5 58,624 5.4% + 15.4% 5 6
6 BMW 3,809 5.5% + 28.6% 8 47,008 4.4% + 21.3% 10 10
7 Peugeot 3,648 5.3% – 5.5% 6 53,795 5.0% – 6.5% 6 7
8 Audi 3,639 5.3% + 3.1% 7 48,461 4.5% + 5.6% 7 9
9 Ford 3,609 5.2% – 8.6% 10 47,454 4.4% – 16.1% 9 5
10 Jeep 3,139 4.5% – 7.2% 9 47,761 4.4% – 2.1% 8 8
11 Kia 2,638 3.8% – 3.6% 11 32,758 3.0% + 2.8% 13 14
12 Skoda 2,248 3.3% + 15.6% 18 24,563 2.3% + 10.2% 20 19
13 Hyundai 2,241 3.2% – 12.8% 14 33,730 3.1% + 6.0% 12 13
14 Mercedes 2,133 3.1% – 15.4% 13 32,512 3.0% + 0.5% 14 12
15 Opel 2,012 2.9% – 18.5% 12 31,811 2.9% – 0.6% 15 16
16 MG 2,002 2.9% + 35.2% 16 26,607 2.5% + 46.4% 17 20
17 Suzuki 1,468 2.1% – 1.9% 17 25,170 2.3% + 11.3% 19 18
18 Lancia 1,362 2.0% – 45.3% 19 28,867 2.7% – 3.4% 16 15
19 Citroen 1,281 1.9% – 60.0% 15 44,102 4.1% + 27.0% 11 11
20 Nissan 1,154 1.7% – 51.4% 20 25,457 2.4% + 10.6% 18 17
21 DR Motor 1,046 1.5% – 49.1% 22 12,043 1.1% – 34.7% 23 22
22 Volvo 792 1.1% + 10.2% 23 13,049 1.2% + 11.6% 22 25
23 Alfa Romeo 785 1.1% – 25.0% 21 14,682 1.4% – 18.1% 21 21
24 Cupra 674 1.0% – 36.7% 25 11,293 1.0% + 5.5% 24 24
25 Land Rover 440 0.6% – 12.5% 26 6,875 0.6% + 6.6% 29 29
26 Tesla 435 0.6% – 79.6% 33 11,047 1.0% – 0.7% 25 26
27 Mazda 410 0.6% – 25.5% 24 9,349 0.9% – 6.3% 26 27
28 Seat 401 0.6% – 29.2% 28 8,852 0.8% + 4.1% 27 28
29 Mini 354 0.5% – 63.4% 27 8,252 0.8% – 38.0% 28 23
30 EVO 344 0.5% – 32.8% 29 4,254 0.4% + 4.8% 32 31
31 Honda 301 0.4% – 21.8% 30 5,038 0.5% + 35.4% 31 33
32 Lexus 286 0.4% + 104.3% 31 3,725 0.3% + 61.0% 34 36
33 Porsche 238 0.3% – 39.3% 32 5,537 0.5% + 13.8% 30 30
34 BYD 223 0.3% + 1492.9% 36 830 0.1% + 1382.1% 40 n/a
35 DS 176 0.3% – 45.7% 34 3,731 0.3% – 29.2% 33 32
36 Mitsubishi 75 0.1% + 23.0% 37 2,559 0.2% + 192.8% 35 40
37 EMC 71 0.1% + 36.5% 40 835 0.1% + 64.7% 39 n/a
38 Maserati 69 0.1% – 51.4% 38 1,674 0.2% – 38.0% 37 35
39 Smart 53 0.1% – 67.1% 39 2,360 0.2% – 21.4% 36 34
40 Subaru 47 0.1% – 61.8% 42 924 0.1% – 49.4% 38 38
41 Ferrari 42 0.1% + 110.0% 41 567 0.1% + 19.4% 44 43
42 Polestar 35 0.1% + 337.5% 49 152 0.0% – 76.0% 49 41
43 Jaguar 28 0.0% – 71.7% 43 727 0.1% – 41.1% 43 39
44 Lotus 17 0.0% + 142.9% 45 247 0.0% + 190.6% 47 46
45 Lamborghini 15 0.0% – 21.1% 44 341 0.0% + 18.8% 46 44
46 Mahindra 12 0.0% – 45.5% 48 167 0.0% – 69.1% 48 42
47 Sportequipe 11 0.0% – 71.1% 47 735 0.1% + 350.9% 42 n/a
48 SsangYong 11 0.0% – 15.4% 46 383 0.0% + 93.4% 45 45
49 Lynk & Co 8 0.0% – 27.3% 35 819 0.1% – 74.2% 41 37
50 Aston Martin 3 0.0% – 25.0% 50 65 0.0% – 1.5% 50 47
 – Others 424 0.6% + 457.9%  – 1,620 0.1% + 186.7%  –  –

Italy August 2024 – models:

Pos Model Aug-24 % /23 Jul 2024 % /23 Pos FY23
1 Fiat Panda 3,326 4.8% – 22.9% 1 74,708 6.9% + 16.9% 1 1
2 Dacia Sandero 2,879 4.2% + 25.0% 2 42,624 3.9% + 33.5% 2 2
3 Jeep Avenger 2,139 3.1% + 92.9% 6 26,171 2.4% + 143.6% 5 18
4 Toyota Yaris Cross 1,905 2.8% + 42.4% 4 24,872 2.3% + 12.5% 6 4
5 Dacia Duster 1,806 2.6% + 3.7% 7 19,630 1.8% – 8.0% 12 10
6 Renault Captur 1,794 2.6% + 22.0% 9 21,345 2.0% + 6.6% 8 7
7 Renault Clio 1,721 2.5% + 51.2% 3 24,229 2.2% + 63.3% 7 13
8 Peugeot 208 1,690 2.4% – 3.2% 12 20,308 1.9% + 30.3% 11 14
9 Ford Puma 1,648 2.4% + 8.0% 15 19,170 1.8% – 4.4% 13 9
10 Toyota Yaris 1,554 2.2% + 6.4% 14 21,302 2.0% + 31.1% 9 16
11 Opel Corsa 1,463 2.1% + 25.1% 5 17,925 1.7% + 10.3% 15 17
12 VW Tiguan 1,382 2.0% + 100.0% 22 11,784 1.1% + 2.7% 24 28
13 Lancia Ypsilon 1,362 2.0% – 45.3% 8 28,862 2.7% – 3.4% 4 3
14 BMW X1 1,322 1.9% + 82.1% 21 13,085 1.2% + 50.3% 22 32
15 VW T-Roc 1,246 1.8% + 0.3% 10 20,695 1.9% – 5.4% 10 6
16 MG ZS 1,235 1.8% – 5.3% 17 18,958 1.8% + 72.8% 14 22
17 Peugeot 2008 1,091 1.6% – 11.6% 13 17,190 1.6% + 15.0% 16 15
18 Kia Sportage 1,023 1.5% – 18.6% 20 15,154 1.4% + 15.0% 19 23
19 Audi Q3 931 1.3% – 3.1% 16 12,906 1.2% + 15.2% 23 31
20 Toyota Aygo X 929 1.3% – 23.3% 19 14,879 1.4% + 88.3% 20 30
21 Kia Picanto 924 1.3% + 34.7% 24 8,318 0.8% + 5.4% 36 39
22 Hyundai i10 913 1.3% + 2.2% 25 10,865 1.0% + 19.0% 28 33
23 Toyota C-HR 854 1.2% n/a 30 9,938 0.9% n/a 30 n/a
24 Audi A3 772 1.1% + 61.2% 36 8,828 0.8% + 19.9% 34 41
25 VW T-Cross 669 1.0% – 44.1% 18 15,641 1.4% + 10.2% 18 20
26 BMW X2 629 0.9% + 163.2% n/a n/a n/a n/a n/a n/a
27 DR 5.0 582 0.8% + 103.5% 39 n/a n/a n/a n/a n/a
28 VW Polo 579 0.8% – 42.6% 41 9,645 0.9% – 18.7% 31 26
29 Citroen C3 573 0.8% – 71.2% 11 29,333 2.7% + 57.8% 3 8
30 Skoda Kamiq 569 0.8% + 15.7% 43 6,440 0.6% n/a 47 n/a
31 Ford Focus 565 0.8% – 1.7% 50 8,155 0.8% – 29.2% 39 29
32 Nissan Juke 562 0.8% – 1.7% n/a 8,180 0.8% n/a 38 40
33 Jeep Compass 554 0.8% – 50.8% 23 11,047 1.0% – 33.1% 27 19
34 Ford Tourneo Courier 548 0.8% new 45 5,265 0.5% new n/a n/a
35 Skoda Fabia 546 0.8% + 43.7% n/a 6,292 0.6% + 40.2% 49 n/a
36 Hyundai i20 534 0.8% – 20.8% n/a 7,357 0.7% + 14.6% 44 n/a
37 Mercedes GLA 532 0.8% – 9.8% 31 8,596 0.8% + 22.8% 35 37
38 Fiat 600 515 0.7% new 35 n/a n/a new n/a n/a
39 Alfa Romeo Tonale 492 0.7% – 27.1% 27 10,256 0.9% – 19.9% 29 25
40 Jeep Renegade 485 0.7% – 60.7% 29 11,268 1.0% – 50.7% 25 11
41 Cupra Formentor 482 0.7% – 37.6% 32 7,430 0.7% – 12.3% 41 36
42 Audi A1 478 0.7% – 19.4% 47 n/a n/a n/a n/a 47
43 Suzuki Vitara 473 0.7% + 15.6% 37 7,386 0.7% + 11.9% 43 50
44 Ford Kuga 456 0.7% – 55.7% 33 9,189 0.9% – 26.9% 32 27
45 MG 3 441 0.6% new n/a n/a n/a new n/a  –
46 Suzuki Swift 439 0.6% n/a 49 n/a n/a n/a n/a n/a
47 Hyundai Tucson 429 0.6% – 20.8% 28 7,638 0.7% – 23.3% 40 34
48 Nissan Qashqai 417 0.6% – 65.9% 48 14,086 1.3% + 6.6% 21 21
49 Skoda Octavia 411 0.6% n/a n/a n/a n/a n/a n/a n/a
50 Kia Stonic 397 0.6% n/a 38 n/a n/a n/a n/a n/a
n/a VW Taigo 390 0.6% + 8.6% 46 7,390 0.7% + 7.0% 42 49
n/a VW Golf 390 0.6% – 22.0% n/a 7,267 0.7% – 9.4% 45 45
n/a Tesla Model Y 376 0.5% – 59.6% n/a 5,320 0.5% – 13.7% n/a n/a
n/a Fiat 500 360 0.5% – 84.2% 26 16,304 1.5% – 33.0% 17 5
n/a Peugeot 3008 352 0.5% – 23.1% 40 8,213 0.8% – 49.6% 37 24
n/a Suzuki Ignis 331 0.5% – 14.0% 34 7,242 0.7% + 15.4% 46 43
n/a Opel Mokka 310 0.4% – 44.8% n/a 6,389 0.6% – 19.8% 48 42
n/a Volvo XC40 309 0.4% – 2.2% 42 6,041 0.6% – 8.1% 50 n/a
n/a Citroen C3 Aircross 296 0.4% – 63.2% n/a 8,920 0.8% – 3.4% 33 35
n/a Fiat 500X 200 0.3% – 83.4% n/a 11,133 1.0% – 45.3% 26 12
n/a Tesla Model 3 50 0.1% – 95.8% n/a 5,570 0.5% + 23.8% n/a n/a

Source: UNRAE

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