Volkswagen is the best-selling carmaker in Italy in October.
It’s another negative month for new car sales in Italy at -9.1% year-on-year in October to 126,488 units. The year-to-date tally remains in positive, just: +1% to 1,328,663. This is -18.3% below pre-pandemic 2019. Private sales edge down -0.6% to 82,548 for the month but gain +5.1% year-to-date to 775,799, self registrations sink -22.7% to 12,595 but are up 13.4% to 150,987 YTD. Long term leases drop -24.9% to 23,472 and -18.3% YTD to 266,539 while short term rentals are down -14.6% to 1,537 in October but surge 27% to 75,073 YTD. Company sales fall -12.2% to 8,073 and -3.1% YTD to 75,884.
Petrol sales are down -9.5% to 35,314 for the month but up 4.7% to 393,032 year-to-date, diesel is off -22% to 16,774 and 22.7% YTD to 188,672, LPG also struggles at -16.3% to 11,768 but gains 4.8% YTD to 126,436. HEV registrations are stable at -0.7% to 54,936, improving their share to 42.8% vs. 39% in October 2023. This includes 17,351 full hybrids (+6.4%) and 37,585 mild hybrids (-3.7%). Year-to-date, HEVs are up 11.3% to 536,337 and 39.9% share vs. 36.1% a year ago, including 154,268 full hybrids (+19%) and 382,069 mild hybrids (+8.5%). PHEVs sink -25.6% to 4,363 and -24.8% to 45,070 YTD while BEVs drop -12.7% to 5,067 and 4% share vs. 4.1% in October 2023 and gain +3.3% YTD to 53,493 and 4% share vs. 3.9% in 2023.
For the third month in a row, what seemed impossible occurs: Fiat (-43.4%) isn’t the most popular carmaker at home and ranks #3 like in September with just 7.3% share. The 500 (-92.3%) and deleted 500X (-98.8%) have completely imploded. Instead, Volkswagen (+12.1%) repeats at #1 with 8.6% of the market vs. 7.5% year-to-date and Toyota (+7.4%) ranks #2 with 8.4% share vs. 7.7% YTD. Dacia (-4.6%) returns to the #4 spot it holds year-to-date ahead of Renault (-8%). Excellent scores for Peugeot (+27.3%) and BMW (+20.3%) in the remainder of the Top 10. Below, DR Motor (+35.5%), Skoda (+30.6%), Volvo (+23.8%) and MG (+22.5%) stand out. Now in the middle of the Ypsilon generation changeover, Lancia (-80.9%) falls to #27 while Tesla (-46.7%) is down to #34.
The Fiat Panda (-36.1%) keeps the lead of the models ranking and accounts for 77% of the brand’s sales this month. In fact the entire Top 6 is unchanged on September: the Dacia Sandero (-6.9%) ranks #2 ahead of the Jeep Avenger (+30.4%), Toyota Yaris Cross (-5.7%), Peugeot 208 (+45.2%) and Renault Clio (+32.5%). The Toyota Yaris (+59.6%) lodges the largest gain in the Top 10 just above the Opel Corsa (+53.3%) with the VW T-Cross (+22.4%) also very solid. The VW Tiguan (+87.3%) and Kia Sportage (+17.9%) also impress below. The new Fiat 600 is the only additional Fiat in the Top 50 at a best ever #26. The MG 3 climbs up 11 spots on September to #33.
Previous month: Italy September 2024: Fiat (-43.7%) fails to top the charts again, outsold by VW and Toyota
One year ago: Italy October 2023: Jeep Avenger up to #4, market up 20%
Full October 2024 Top 51 All brands and Top 50 models below.
Italy October 2024 – brands:
| Pos | Brand | Oct-24 | % | /23 | Sep | 2024 | % | /23 | Pos | FY23 |
| 1 | Volkswagen | 10,928 | 8.6% | + 12.1% | 1 | 100,307 | 7.5% | – 2.6% | 3 | 2 |
| 2 | Toyota | 10,630 | 8.4% | + 7.4% | 2 | 102,480 | 7.7% | + 25.8% | 2 | 3 |
| 3 | Fiat | 9,194 | 7.3% | – 43.4% | 3 | 128,875 | 9.7% | – 13.5% | 1 | 1 |
| 4 | Dacia | 7,705 | 6.1% | – 4.6% | 5 | 82,003 | 6.2% | + 13.0% | 4 | 4 |
| 5 | Renault | 7,068 | 5.6% | – 8.0% | 4 | 73,406 | 5.5% | + 12.5% | 5 | 6 |
| 6 | Peugeot | 6,907 | 5.5% | + 27.3% | 6 | 67,230 | 5.1% | – 3.5% | 6 | 7 |
| 7 | BMW | 6,438 | 5.1% | + 20.3% | 7 | 59,875 | 4.5% | + 21.7% | 7 | 10 |
| 8 | Jeep | 6,084 | 4.8% | – 10.8% | 9 | 59,422 | 4.5% | – 3.7% | 8 | 8 |
| 9 | Ford | 5,878 | 4.6% | – 13.8% | 8 | 59,038 | 4.4% | – 15.7% | 10 | 5 |
| 10 | Audi | 5,408 | 4.3% | – 6.5% | 10 | 59,156 | 4.5% | + 3.5% | 9 | 9 |
| 11 | Mercedes | 5,160 | 4.1% | + 10.1% | 11 | 42,876 | 3.2% | + 0.7% | 12 | 12 |
| 12 | Hyundai | 4,469 | 3.5% | + 3.4% | 13 | 42,347 | 3.2% | + 5.4% | 13 | 13 |
| 13 | Kia | 4,197 | 3.3% | – 1.3% | 12 | 41,145 | 3.1% | + 2.2% | 14 | 14 |
| 14 | Opel | 3,691 | 2.9% | + 12.3% | 15 | 39,055 | 2.9% | – 0.2% | 15 | 16 |
| 15 | Skoda | 3,511 | 2.8% | + 30.6% | 16 | 31,458 | 2.4% | + 12.1% | 18 | 19 |
| 16 | MG | 3,444 | 2.7% | + 22.5% | 17 | 33,281 | 2.5% | + 39.5% | 16 | 20 |
| 17 | Suzuki | 3,343 | 2.6% | – 8.3% | 14 | 32,126 | 2.4% | + 7.8% | 17 | 18 |
| 18 | Citroen | 2,927 | 2.3% | – 43.2% | 23 | 48,325 | 3.6% | + 7.5% | 11 | 11 |
| 19 | Nissan | 2,337 | 1.8% | – 34.0% | 18 | 30,085 | 2.3% | + 0.1% | 20 | 17 |
| 20 | Alfa Romeo | 1,810 | 1.4% | – 25.6% | 20 | 18,405 | 1.4% | – 18.4% | 21 | 21 |
| 21 | DR Motor | 1,733 | 1.4% | + 35.5% | 21 | 15,463 | 1.2% | – 25.4% | 23 | 22 |
| 22 | Volvo | 1,657 | 1.3% | + 23.8% | 22 | 16,311 | 1.2% | + 13.7% | 22 | 25 |
| 23 | Mazda | 1,334 | 1.1% | – 17.7% | 24 | 11,935 | 0.9% | – 8.0% | 26 | 27 |
| 24 | Cupra | 1,320 | 1.0% | – 19.5% | 27 | 13,563 | 1.0% | – 4.5% | 24 | 24 |
| 25 | Mini | 1,120 | 0.9% | – 10.3% | 26 | 10,390 | 0.8% | – 34.1% | 27 | 23 |
| 26 | Porsche | 830 | 0.7% | – 11.5% | 32 | 6,973 | 0.5% | + 7.3% | 30 | 30 |
| 27 | Lancia | 805 | 0.6% | – 80.9% | 25 | 30,727 | 2.3% | – 18.9% | 19 | 15 |
| 28 | Seat | 760 | 0.6% | – 32.6% | 31 | 10,222 | 0.8% | – 3.9% | 28 | 28 |
| 29 | EVO | 653 | 0.5% | – 37.0% | 33 | 5,400 | 0.4% | – 3.9% | 32 | 31 |
| 30 | Honda | 635 | 0.5% | – 31.9% | 30 | 6,325 | 0.5% | + 13.7% | 31 | 33 |
| 31 | Lexus | 611 | 0.5% | + 72.6% | 29 | 4,995 | 0.4% | + 58.4% | 33 | 36 |
| 32 | Land Rover | 554 | 0.4% | – 53.0% | 28 | 8,134 | 0.6% | – 8.3% | 29 | 29 |
| 33 | BYD | 515 | 0.4% | + 909.8% | 36 | 1,581 | 0.1% | + 1185.4% | 38 | n/a |
| 34 | Tesla | 484 | 0.4% | – 46.7% | 19 | 13,480 | 1.0% | + 4.2% | 25 | 26 |
| 35 | DS | 400 | 0.3% | – 13.8% | 35 | 4,490 | 0.3% | – 27.9% | 34 | 32 |
| 36 | Omoda | 301 | 0.2% | + 14950.0% | 34 | 1,256 | 0.1% | + 62700.0% | 40 | n/a |
| 37 | Mitsubishi | 202 | 0.2% | + 267.3% | 41 | 2,848 | 0.2% | + 190.0% | 35 | 40 |
| 38 | Subaru | 197 | 0.2% | – 13.2% | 37 | 1,288 | 0.1% | – 41.6% | 39 | 38 |
| 39 | Maserati | 184 | 0.1% | – 40.5% | 38 | 2,011 | 0.2% | – 40.4% | 37 | 35 |
| 40 | EMC | 143 | 0.1% | + 36.2% | 39 | 1,084 | 0.1% | + 59.4% | 41 | n/a |
| 41 | Smart | 88 | 0.1% | – 87.1% | 40 | 2,542 | 0.2% | – 38.8% | 36 | 34 |
| 42 | Ferrari | 68 | 0.1% | + 11.5% | 44 | 689 | 0.1% | + 17.8% | 45 | 43 |
| 43 | Lamborghini | 59 | 0.0% | + 210.5% | 45 | 450 | 0.0% | + 36.8% | 46 | 44 |
| 44 | Jaguar | 56 | 0.0% | – 65.4% | 46 | 832 | 0.1% | – 48.0% | 43 | 39 |
| 45 | Lynk & Co | 49 | 0.0% | – 60.8% | 42 | 940 | 0.1% | – 72.0% | 42 | 37 |
| 46 | Lotus | 37 | 0.0% | + 117.6% | 47 | 307 | 0.0% | + 192.4% | 48 | 46 |
| 47 | Sportequipe | 33 | 0.0% | – 74.6% | 49 | 784 | 0.1% | + 128.6% | 44 | n/a |
| 48 | Polestar | 25 | 0.0% | – 34.2% | 43 | 234 | 0.0% | – 70.9% | 49 | 41 |
| 49 | SsangYong | 22 | 0.0% | – 24.1% | 48 | 427 | 0.0% | + 52.5% | 47 | 45 |
| 50 | Mahindra | 13 | 0.0% | – 58.1% | 50 | 193 | 0.0% | – 68.0% | 50 | 42 |
| 51 | Aston Martin | 12 | 0.0% | + 20.0% | 51 | 86 | 0.0% | – 1.1% | 51 | 47 |
| – | Others | 459 | 0.4% | + 97.0% | – | 1,807 | 0.1% | + 13.9% | – | – |
Italy October 2024 – models:
| Pos | Model | Oct-24 | % | /23 | Sep | 2024 | % | /23 | Pos | FY23 |
| 1 | Fiat Panda | 7,052 | 5.6% | – 36.1% | 1 | 88,745 | 6.7% | + 5.2% | 1 | 1 |
| 2 | Dacia Sandero | 4,948 | 3.9% | – 6.9% | 2 | 51,702 | 3.9% | + 25.3% | 2 | 2 |
| 3 | Jeep Avenger | 4,584 | 3.6% | + 30.4% | 3 | 34,714 | 2.6% | + 101.4% | 3 | 18 |
| 4 | Toyota Yaris Cross | 3,314 | 2.6% | – 5.7% | 4 | 31,429 | 2.4% | + 7.6% | 5 | 4 |
| 5 | Peugeot 208 | 3,304 | 2.6% | + 45.2% | 5 | 26,808 | 2.0% | + 29.0% | 8 | 14 |
| 6 | Renault Clio | 3,171 | 2.5% | + 32.5% | 6 | 30,588 | 2.3% | + 53.2% | 7 | 13 |
| 7 | Toyota Yaris | 2,755 | 2.2% | + 59.6% | 11 | 26,510 | 2.0% | + 33.2% | 10 | 16 |
| 8 | Opel Corsa | 2,672 | 2.1% | + 53.3% | 10 | 23,111 | 1.7% | + 14.9% | 14 | 17 |
| 9 | VW T-Cross | 2,583 | 2.0% | + 22.4% | 18 | 19,921 | 1.5% | + 10.7% | 17 | 20 |
| 10 | Ford Puma | 2,384 | 1.9% | – 6.9% | 13 | 23,945 | 1.8% | – 6.4% | 13 | 9 |
| 11 | Renault Captur | 2,351 | 1.9% | – 25.0% | 7 | 26,750 | 2.0% | + 4.6% | 9 | 7 |
| 12 | VW Tiguan | 2,300 | 1.8% | + 87.3% | 14 | 16,103 | 1.2% | + 15.3% | 22 | 28 |
| 13 | Kia Sportage | 2,209 | 1.7% | + 17.9% | 15 | 19,350 | 1.5% | + 15.9% | 18 | 23 |
| 14 | Dacia Duster | 2,138 | 1.7% | – 4.6% | 8 | 24,770 | 1.9% | – 3.4% | 12 | 10 |
| 15 | Citroen C3 | 2,095 | 1.7% | – 37.5% | n/a | 31,668 | 2.4% | + 24.7% | 4 | 8 |
| 16 | VW T-Roc | 2,025 | 1.6% | – 15.0% | 9 | 25,240 | 1.9% | – 7.3% | 11 | 6 |
| 17 | Toyota Aygo X | 2,010 | 1.6% | + 14.3% | 28 | 18,069 | 1.4% | + 53.1% | 19 | 30 |
| 18 | BMW X1 | 1,906 | 1.5% | + 18.0% | 12 | 17,423 | 1.3% | + 51.4% | 20 | 32 |
| 19 | MG ZS | 1,885 | 1.5% | – 18.4% | 16 | 22,719 | 1.7% | + 44.8% | 15 | 22 |
| 20 | VW Golf | 1,667 | 1.3% | + 319.9% | 23 | 10,252 | 0.8% | + 10.7% | 36 | 45 |
| 21 | Peugeot 2008 | 1,584 | 1.3% | – 18.8% | 17 | 20,540 | 1.5% | + 5.8% | 16 | 15 |
| 22 | Toyota C-HR | 1,574 | 1.2% | n/a | 19 | 13,062 | 1.0% | n/a | 26 | n/a |
| 23 | Hyundai i10 | 1,473 | 1.2% | + 18.6% | 26 | 13,547 | 1.0% | + 15.5% | 25 | 33 |
| 24 | Mercedes GLA | 1,286 | 1.0% | + 5.8% | 25 | 11,133 | 0.8% | + 16.0% | 33 | 37 |
| 25 | Ford Kuga | 1,257 | 1.0% | – 10.1% | 35 | 11,447 | 0.9% | – 25.6% | 31 | 27 |
| 26 | Fiat 600 | 1,230 | 1.0% | new | 29 | n/a | n/a | new | n/a | n/a |
| 27 | VW Polo | 1,192 | 0.9% | – 38.0% | 33 | 11,861 | 0.9% | – 22.5% | 30 | 26 |
| 28 | Audi Q3 | 1,177 | 0.9% | + 5.2% | 21 | 15,425 | 1.2% | + 13.0% | 24 | 31 |
| 29 | Kia Picanto | 1,089 | 0.9% | + 1.0% | 27 | 10,610 | 0.8% | + 4.2% | 34 | 39 |
| 30 | Nissan Juke | 1,045 | 0.8% | – 8.4% | 40 | 10,143 | 0.8% | + 14.5% | 37 | 40 |
| 31 | Hyundai Tucson | 1,044 | 0.8% | – 8.7% | 34 | 9,703 | 0.7% | – 20.5% | 40 | 34 |
| 32 | Hyundai i20 | 1,044 | 0.8% | + 47.2% | 30 | 9,482 | 0.7% | + 20.4% | 41 | n/a |
| 33 | MG 3 | 1,040 | 0.8% | new | 44 | n/a | n/a | new | n/a | – |
| 34 | Ford Focus | 1,022 | 0.8% | – 31.1% | 43 | 10,018 | 0.8% | – 28.6% | 38 | 29 |
| 35 | Suzuki Swift | 1,019 | 0.8% | + 35.7% | 20 | 8,337 | 0.6% | + 22.3% | 46 | n/a |
| 36 | Suzuki Vitara | 1,010 | 0.8% | + 19.8% | 38 | 9,356 | 0.7% | + 13.6% | 42 | 50 |
| 37 | Skoda Fabia | 989 | 0.8% | + 62.7% | 49 | 8,009 | 0.6% | n/a | 49 | n/a |
| 38 | BMW Serie 1 | 967 | 0.8% | + 42.0% | n/a | 6,651 | 0.5% | – 16.6% | n/a | n/a |
| 39 | Nissan Qashqai | 937 | 0.7% | – 43.5% | 32 | 16,065 | 1.2% | – 3.6% | 23 | 21 |
| 40 | Alfa Romeo Tonale | 935 | 0.7% | – 43.4% | 22 | 12,510 | 0.9% | – 21.2% | 29 | 25 |
| 41 | Peugeot 3008 | 918 | 0.7% | + 31.9% | 47 | 9,879 | 0.7% | – 43.9% | 39 | 24 |
| 42 | Jeep Compass | 890 | 0.7% | – 33.0% | 37 | 12,925 | 1.0% | – 33.5% | 27 | 19 |
| 43 | Ford Tourneo Courier | 877 | 0.7% | new | 41 | 7,043 | 0.5% | new | n/a | n/a |
| 44 | DR 5.0 | 877 | 0.7% | n/a | 39 | 7,678 | 0.6% | n/a | 50 | n/a |
| 45 | Volvo XC40 | 866 | 0.7% | n/a | n/a | 6,907 | 0.5% | n/a | n/a | n/a |
| 46 | Skoda Kamiq | 862 | 0.7% | n/a | 42 | 8,146 | 0.6% | n/a | 48 | n/a |
| 47 | Audi A3 | 852 | 0.7% | – 24.9% | 48 | 10,420 | 0.8% | + 10.4% | 35 | 41 |
| 48 | Suzuki Ignis | 826 | 0.7% | – 48.0% | 46 | 8,827 | 0.7% | – 1.4% | 44 | 43 |
| 49 | Cupra Formentor | 815 | 0.6% | – 28.3% | n/a | 8,626 | 0.6% | – 21.0% | 45 | 36 |
| 50 | Renault Austral | 812 | 0.6% | – 5.8% | n/a | n/a | n/a | n/a | n/a | 46 |
| n/a | Lancia Ypsilon | 805 | 0.6% | – 81.0% | 31 | 30,722 | 2.3% | – 18.9% | 6 | 3 |
| n/a | Jeep Renegade | 614 | 0.5% | – 71.4% | n/a | 12,521 | 0.9% | – 53.1% | 28 | 11 |
| n/a | VW Taigo | 510 | 0.4% | – 7.1% | n/a | 8,187 | 0.6% | + 1.6% | 47 | 49 |
| n/a | Fiat 500 | 163 | 0.1% | – 92.3% | n/a | 16,724 | 1.3% | – 44.6% | 21 | 5 |
| n/a | Citroen C3 Aircross | 47 | 0.0% | – 95.5% | n/a | 9,205 | 0.7% | – 19.0% | 43 | 35 |
| n/a | Fiat 500X | 30 | 0.0% | – 98.8% | n/a | 11,215 | 0.8% | – 54.6% | 32 | 12 |
Source: UNRAE