The Toyota Alphard is up to #5 in the regular car ranking.
The Japanese new car market reverses -5.2% year-on-year in November to 389,529 units, leading to a year-to-date tally off -7.3% to 4,091,708. Toyota (-6.6%) falls slightly faster than its home market but reaches a solid 31.9% share vs. 30.8% so far this year. Strikingly, the Top 12 are in the same order as in October. Suzuki (+9.5%) shines at #2 with Isuzu (+42%), Hino (+34.8%), Mitsubishi (+23.7%) and Mercedes (+5.2%) also up. Nissan (-1.5%) and Mazda (-3.2%) manage to contain their fall below the market rate, but it’s not the case for Daihatsu (-26.2%), Subaru (-9.7%), Lexus (-7.9%) and Honda (-7.5%). Further down, Lamborghini (+52.5%), BMW (+41.4%), UD Trucks (+38.6%) and Ferrari (+20.9%) stand out.
Looking at the regular models ranking, Toyota monopolises the Top 5 and places 11 models in the Top 14. The Yaris/Cross (+11.3%) threepeats at #1, distancing the Toyota Corolla/Cross (+21.6%), the latter remaining at #1 year-to-date. The Prius (+16.4%) is also in great shape, but the Sienta (-20.8%) suffers. The Land Cruiser W (+82.4%) and Alphard (+74.1%) manage the largest year-on-year gains in the Top 10, with the Honda Freed (+35.1%), Nissan Note (+17.8%), Toyota Aqua (+4.2%) and Nissan Serena (+0.2%) also in positive. Among recent launches, the Honda WR-V is down one spot on last month to #21, the Mazda CX-80 is up 7 to #28, the Lexus LBX up four to #34 and the Suzuki Fronx down 6 to #35.
As for kei cars, the Honda N-BOX (-14.5%) easily keeps the lead despite a heavy year-on-year loss, but isn’t the best-selling vehicle in the country this month. The Suzuki Spacia (+26.9%) surges ahead at #2, followed by a weak Daihatsu Tanto (-27.7%). The Daihatsu Move (+7.1%) is solid but the Suzuki Hustler (-15.9%) isn’t.
Previous month: Japan October 2024: Toyota Raize up 81.7%, Suzuki Fronx lands
One year ago: Japan November 2023: Lexus, Honda Vezel stand out, market up 9%
Full November 2024 Top 51 All brands, Top 50 regular cars and Top 30 All kei cars below.
Japan November 2024 – brands:
| Pos | Brand | Nov-24 | % | /23 | Oct | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 124,109 | 31.9% | – 6.6% | 1 | 1,259,357 | 30.8% | – 14.2% | 1 | 1 |
| 2 | Suzuki | 60,634 | 15.6% | + 9.5% | 2 | 669,215 | 16.4% | + 10.8% | 2 | 2 |
| 3 | Honda | 53,921 | 13.8% | – 7.5% | 3 | 622,589 | 15.2% | + 15.2% | 3 | 4 |
| 4 | Daihatsu | 40,623 | 10.4% | – 26.2% | 4 | 333,594 | 8.2% | – 39.5% | 5 | 3 |
| 5 | Nissan | 38,147 | 9.8% | – 1.5% | 5 | 444,073 | 10.9% | – 0.6% | 4 | 5 |
| 6 | Mazda | 12,822 | 3.3% | – 3.2% | 6 | 131,224 | 3.2% | – 21.5% | 6 | 6 |
| 7 | Mitsubishi | 11,476 | 2.9% | + 23.7% | 7 | 109,513 | 2.7% | + 15.3% | 7 | 8 |
| 8 | Subaru | 9,436 | 2.4% | – 9.7% | 8 | 96,040 | 2.3% | + 0.9% | 8 | 7 |
| 9 | Lexus | 6,342 | 1.6% | – 7.9% | 9 | 81,805 | 2.0% | – 8.7% | 9 | 9 |
| 10 | Isuzu | 6,138 | 1.6% | + 42.0% | 10 | 61,234 | 1.5% | + 3.0% | 10 | 10 |
| 11 | Mercedes | 4,621 | 1.2% | + 5.2% | 11 | 47,965 | 1.2% | + 5.2% | 11 | 11 |
| 12 | Hino | 3,554 | 0.9% | + 34.8% | 12 | 38,592 | 0.9% | + 10.7% | 12 | 12 |
| 13 | BMW | 3,233 | 0.8% | + 41.4% | 14 | 31,269 | 0.8% | + 4.3% | 13 | 14 |
| 14 | Mitsubishi Fuso | 2,970 | 0.8% | – 1.7% | 13 | 31,154 | 0.8% | – 7.4% | 14 | 13 |
| 15 | Volkswagen | 1,967 | 0.5% | – 33.4% | 16 | 20,558 | 0.5% | – 26.8% | 15 | 15 |
| 16 | Mini | 1,661 | 0.4% | + 6.3% | 15 | 14,507 | 0.4% | – 9.1% | 17 | 17 |
| 17 | Audi | 1,141 | 0.3% | – 44.4% | 17 | 19,224 | 0.5% | – 10.8% | 16 | 16 |
| 18 | UD Trucks | 1,062 | 0.3% | + 38.6% | 18 | 9,350 | 0.2% | + 0.8% | 19 | 20 |
| 19 | Volvo | 857 | 0.2% | + 1.4% | 19 | 11,479 | 0.3% | – 10.7% | 18 | 18 |
| 20 | Jeep | 802 | 0.2% | – 14.6% | 20 | 8,673 | 0.2% | – 18.0% | 21 | 19 |
| 21 | Porsche | 679 | 0.2% | – 4.8% | 21 | 8,713 | 0.2% | + 18.3% | 20 | 23 |
| 22 | Peugeot | 482 | 0.1% | – 32.0% | 23 | 4,793 | 0.1% | – 36.0% | 23 | 22 |
| 23 | Land Rover | 409 | 0.1% | – 45.8% | 22 | 7,007 | 0.2% | – 13.4% | 22 | 21 |
| 24 | Citroen | 340 | 0.1% | – 12.1% | 26 | 2,689 | 0.1% | – 44.0% | 26 | 25 |
| 25 | Fiat | 325 | 0.1% | – 31.3% | 24 | 4,154 | 0.1% | – 2.4% | 25 | 26 |
| 26 | Renault | 212 | 0.1% | – 54.7% | 25 | 4,412 | 0.1% | – 34.1% | 24 | 24 |
| 27 | Ferrari | 133 | 0.0% | + 20.9% | 29 | 1,334 | 0.0% | + 3.2% | 29 | 31 |
| 28 | Abarth | 120 | 0.0% | + 0.8% | 28 | 1,698 | 0.0% | + 29.3% | 28 | 30 |
| 29 | BYD | 119 | 0.0% | – 28.3% | 27 | 2,134 | 0.1% | + 72.5% | 27 | 29 |
| 30 | Lamborghini | 93 | 0.0% | + 52.5% | 30 | 746 | 0.0% | + 43.2% | 32 | 36 |
| 31 | Maserati | 60 | 0.0% | – 66.3% | 34 | 1,025 | 0.0% | – 32.8% | 30 | 27 |
| 32 | Alfa Romeo | 49 | 0.0% | – 62.0% | 35 | 861 | 0.0% | – 44.0% | 31 | 28 |
| 33 | Bentley | 44 | 0.0% | – 43.6% | 36 | 500 | 0.0% | – 17.5% | 36 | 34 |
| 34 | Cadillac | 40 | 0.0% | – 2.4% | 43 | 401 | 0.0% | – 22.7% | 40 | 37 |
| 35 | Scania | 38 | 0.0% | – 15.6% | 32 | 431 | 0.0% | + 19.7% | 38 | 40 |
| 36 | Chevrolet | 36 | 0.0% | – 12.2% | 37 | 538 | 0.0% | – 26.0% | 34 | 33 |
| 37 | Aston Martin | 36 | 0.0% | – 25.0% | 31 | 481 | 0.0% | + 17.0% | 37 | 39 |
| 38 | Hyundai | 35 | 0.0% | – 5.4% | 38 | 561 | 0.0% | + 32.9% | 33 | 38 |
| 39 | Lotus | 35 | 0.0% | + 9.4% | 33 | 317 | 0.0% | + 77.1% | 43 | 45 |
| 40 | Alpina | 34 | 0.0% | + 78.9% | 45 | 352 | 0.0% | + 25.3% | 41 | 41 |
| 41 | McLaren | 30 | 0.0% | + 87.5% | 42 | 254 | 0.0% | + 53.9% | 44 | 46 |
| 42 | Rolls-Royce | 28 | 0.0% | + 3.7% | 39 | 334 | 0.0% | + 65.3% | 42 | 43 |
| 43 | DS | 26 | 0.0% | – 65.3% | 40 | 421 | 0.0% | – 52.3% | 39 | 32 |
| 44 | Jaguar | 20 | 0.0% | – 56.5% | 41 | 520 | 0.0% | – 17.1% | 35 | 35 |
| 45 | Ford | 19 | 0.0% | – 5.0% | 44 | 195 | 0.0% | – 30.6% | 45 | 42 |
| 46 | Dodge | 16 | 0.0% | + 23.1% | 46 | 117 | 0.0% | – 44.3% | 46 | 44 |
| 47 | Lancia | 3 | 0.0% | n/a | 48 | 11 | 0.0% | + 83.3% | 49 | 52 |
| 48 | Chrysler | 2 | 0.0% | + 100.0% | – | 5 | 0.0% | – 50.0% | 52 | 51 |
| 49 | Pontiac | 1 | 0.0% | n/a | 47 | 11 | 0.0% | – 21.4% | 50 | 49 |
| 50 | Unimog | 1 | 0.0% | + 0.0% | – | 4 | 0.0% | – 50.0% | 54 | 53 |
| 51 | RUF | 1 | 0.0% | n/a | – | 1 | 0.0% | + 0.0% | 58 | 59 |
| – | Others | 547 | 0.1% | + 44.3% | – | 5,191 | 0.1% | + 7.5% | – | – |
Japan November 2024 – regular cars:
| Pos | Model | Nov-24 | /23 | Oct | 2024 | /23 | Pos | FY23 |
| 1 | Toyota Yaris/Cross | 18,808 | + 11.3% | 1 | 150,918 | – 16.2% | 2 | 1 |
| 2 | Toyota Corolla/Cross | 16,193 | + 21.6% | 2 | 154,244 | + 7.5% | 1 | 2 |
| 3 | Toyota Prius | 9,774 | + 16.4% | 5 | 76,627 | – 16.6% | 6 | 6 |
| 4 | Toyota Sienta | 8,871 | – 20.8% | 6 | 104,182 | – 15.3% | 3 | 3 |
| 5 | Toyota Alphard | 8,866 | + 74.1% | 10 | 71,793 | + 48.3% | 8 | 17 |
| 6 | Nissan Note | 8,090 | + 17.8% | 8 | 95,290 | – 1.3% | 4 | 4 |
| 7 | Honda Freed | 7,896 | + 35.1% | 7 | 78,791 | + 11.2% | 5 | 10 |
| 8 | Nissan Serena | 6,837 | + 0.2% | 13 | 75,333 | + 8.1% | 7 | 11 |
| 9 | Toyota Aqua | 6,803 | + 4.2% | 11 | 58,530 | – 22.4% | 14 | 9 |
| 10 | Toyota Land Cruiser W | 6,370 | + 82.4% | 16 | 46,964 | – 10.4% | 19 | 16 |
| 11 | Toyota Noah | 5,982 | – 12.1% | 9 | 65,711 | – 27.6% | 10 | 7 |
| 12 | Toyota Voxy | 5,838 | – 7.9% | 12 | 65,430 | – 23.2% | 11 | 8 |
| 13 | Toyota Crown | 5,770 | + 27.4% | 14 | 58,500 | + 49.6% | 15 | 20 |
| 14 | Toyota Raize | 5,315 | – 15.5% | 4 | 46,874 | – 21.9% | 20 | 13 |
| 15 | Honda Vezel | 4,858 | – 48.3% | 15 | 70,519 | + 34.9% | 9 | 14 |
| 16 | Toyota Harrier | 4,593 | – 23.7% | 17 | 60,926 | – 13.6% | 13 | 12 |
| 17 | Toyota Roomy | 4,530 | – 59.5% | 3 | 65,210 | – 29.0% | 12 | 5 |
| 18 | Honda Fit | 4,291 | + 0.9% | 18 | 58,256 | + 10.4% | 16 | 15 |
| 19 | Suzuki Solio | 4,235 | + 7.7% | 19 | 49,739 | + 10.3% | 18 | 18 |
| 20 | Honda StepWGN | 3,792 | – 21.4% | 23 | 52,414 | + 31.5% | 17 | 19 |
| 21 | Honda WR-V | 3,525 | new | 20 | 27,436 | new | 27 | – |
| 22 | Toyota Vellfire | 3,103 | + 26.4% | 21 | 31,151 | n/a | 22 | n/a |
| 23 | Subaru Impreza | 2,786 | – 43.0% | 24 | 28,912 | – 6.1% | 26 | 22 |
| 24 | Subaru Forester | 2,545 | + 51.2% | 28 | 21,029 | + 2.7% | 30 | 30 |
| 25 | Honda ZR-V | 2,397 | – 41.8% | 25 | 39,476 | + 119.2% | 21 | n/a |
| 26 | Suzuki Swift | 2,351 | + 66.1% | 27 | 30,908 | + 29.9% | 23 | 25 |
| 27 | Suzuki Jimny Wagon | 2,347 | + 9.4% | 32 | 23,679 | – 3.7% | 28 | 26 |
| 28 | Mazda CX-80 | 2,232 | new | 35 | 5,109 | new | n/a | – |
| 29 | Lexus NX350H | 2,110 | + 6.9% | 36 | 16,067 | – 42.2% | 35 | 23 |
| 30 | Nissan X-Trail | 2,093 | – 14.2% | 26 | 30,117 | + 20.3% | 24 | 24 |
| 31 | Mitsubishi Delica D5 | 2,022 | + 88.1% | 31 | 18,190 | + 12.9% | 33 | 33 |
| 32 | Mitsubishi Outlander | 1,872 | + 48.9% | n/a | n/a | n/a | n/a | 39 |
| 33 | Mazda2 | 1,788 | + 20.6% | 30 | 19,871 | + 3.9% | 32 | 31 |
| 34 | Lexus LBX | 1,779 | new | 38 | 20,031 | new | 31 | n/a |
| 35 | Suzuki Fronx | 1,712 | new | 29 | 3,849 | new | n/a | – |
| 36 | Mazda CX-5 | 1,647 | – 18.0% | 37 | 18,022 | – 24.7% | 34 | 28 |
| 37 | Subaru Levorg | 1,317 | + 36.3% | 39 | 21,901 | + 77.3% | 29 | 36 |
| 38 | Daihatsu Rocky | 1,189 | + 21.5% | 34 | n/a | n/a | n/a | 37 |
| 39 | Suzuki Xbee | 1,163 | – 6.2% | 42 | 11,714 | – 6.4% | 39 | 40 |
| 40 | Mazda3 | 1,110 | – 8.7% | 33 | 10,594 | – 21.0% | 41 | 38 |
| 41 | Toyota RAV4 | 1,032 | – 55.7% | 22 | 30,036 | – 23.2% | 25 | 21 |
| 42 | Mazda CX-30 | 1,032 | – 23.0% | 41 | 12,874 | – 24.2% | 38 | 32 |
| 43 | Honda Civic | 918 | – 27.1% | 40 | 14,142 | + 12.2% | 36 | 41 |
| 44 | Nissan Kicks | 915 | – 42.6% | 44 | 13,607 | – 5.5% | 37 | 35 |
| 45 | Toyota JPN Taxi | 882 | + 1.8% | 46 | 6,760 | #VALUE! | 44 | n/a |
| 46 | Honda Odyssey | 818 | n/a | 47 | 11,237 | n/a | 40 | n/a |
| 47 | Mazda CX-3 | 772 | + 64.6% | 43 | n/a | n/a | n/a | n/a |
| 48 | Lexus LM500H | 736 | new | n/a | n/a | new | n/a | n/a |
| 49 | Mitsubishi Eclipse Cross | 658 | + 27.8% | n/a | 6,384 | – 6.1% | 45 | 50 |
| 50 | Subaru Legacy | 627 | – 24.3% | n/a | n/a | n/a | n/a | n/a |
Japan November 2024 – kei cars:
| Pos | Model | Nov-24 | /23 | Oct | 2024 | /23 | Pos | FY23 |
| 1 | Honda N-BOX | 18,028 | – 14.5% | 1 | 191,423 | – 9.6% | 1 | 1 |
| 2 | Suzuki Spacia | 14,472 | + 26.9% | 2 | 153,136 | + 37.7% | 2 | 3 |
| 3 | Daihatsu Tanto | 11,561 | – 27.7% | 3 | 84,141 | – 43.0% | 4 | 2 |
| 4 | Daihatsu Move | 7,812 | + 7.1% | 8 | 35,445 | – 64.4% | 12 | 4 |
| 5 | Suzuki Hustler | 7,346 | – 15.9% | 4 | 85,998 | + 12.7% | 3 | 5 |
| 6 | Nissan Roox | 5,491 | + 0.0% | 9 | 65,675 | + 1.7% | 6 | 7 |
| 7 | Suzuki WagonR | 5,362 | – 7.2% | 6 | 73,733 | + 9.3% | 5 | 6 |
| 8 | Suzuki Alto | 5,220 | + 10.3% | 7 | 63,588 | – 0.7% | 7 | 8 |
| 9 | Mitsubishi Delica Mini/eK | 4,830 | – 2.0% | 10 | 55,634 | + 54.6% | 8 | 11 |
| 10 | Daihatsu Mira | 4,713 | – 21.7% | 11 | 39,226 | – 33.0% | 10 | 9 |
| 11 | Suzuki Jimny | 3,580 | – 4.1% | 12 | 37,909 | + 2.2% | 11 | 12 |
| 12 | Nissan Dayz | 3,554 | – 1.9% | 13 | 47,169 | + 31.9% | 9 | 13 |
| 13 | Daihatsu Taft | 3,352 | – 49.5% | 5 | 34,012 | – 37.1% | 13 | 10 |
| 14 | Honda N-WGN | 3,087 | – 6.0% | 14 | 31,350 | – 11.2% | 14 | 14 |
| 15 | Nissan Sakura | 1,731 | – 36.5% | 17 | 21,445 | – 38.2% | 15 | 15 |
| 16 | Suzuki Every Wagon | 1,652 | + 29.2% | 15 | 17,538 | + 6.2% | 16 | 17 |
| 17 | Honda N-ONE | 1,454 | – 14.2% | 16 | 16,584 | – 8.7% | 17 | 16 |
| 18 | Mazda Flair Wagon | 1,252 | + 60.9% | 18 | 14,421 | + 27.0% | 18 | 18 |
| 19 | Subaru Chiffon | 663 | + 65.3% | 22 | 3,575 | – 16.6% | 23 | 25 |
| 20 | Mazda Flair Crossover | 526 | – 10.4% | 20 | 6,533 | + 11.2% | 19 | 22 |
| 21 | Nissan NV100 Clipper Rio | 484 | – 5.7% | 19 | 5,703 | + 11.7% | 20 | 23 |
| 22 | Toyota Pixis | 480 | – 37.7% | 23 | 5,565 | – 43.9% | 21 | 19 |
| 23 | Subaru Pleo | 352 | + 45.5% | 28 | 2,027 | – 7.1% | 27 | 28 |
| 24 | Mazda Carol | 340 | – 10.3% | 24 | 3,760 | – 18.8% | 22 | 24 |
| 25 | Mazda Flair | 229 | – 37.1% | 25 | 3,139 | – 21.2% | 24 | 27 |
| 26 | Mitsubishi eK Cross EV | 223 | – 31.2% | 27 | 2,287 | – 65.7% | 26 | 21 |
| 27 | Daihatsu Copen | 173 | – 46.6% | 21 | 2,574 | – 41.4% | 25 | 26 |
| 28 | Mazda Scrum Wagon | 99 | + 45.6% | 29 | 1,093 | – 0.9% | 28 | 31 |
| 29 | Toyota Copen GR Sport | 66 | – 55.4% | 26 | 900 | – 39.7% | 29 | 30 |
| 30 | Mitsubishi Town Box | 31 | – 31.1% | 30 | 428 | – 13.7% | 30 | 32 |
| 31 | Toyota C+POD | 14 | – 71.4% | 31 | 239 | – 26.2% | 31 | 33 |
Sources: JADA, JMVA, JAIA
