Lebanon Q1 2024: Toyota Land Cruiser and Nissan Patrol on top

Toyota Land Cruiser UAE 2021


Toyota Land Cruiser holds 18.2% of the Lebanese market in the first quarter.

In the first quarter of 2024, 6,543 new cars appeared on Lebanese roads. Toyota is strengthening its control over the market and holds a fantastic share of 40.8%. Nissan follows with 31.5%, versus just 6.6% for the full year 2022. Mitsubishi is in free fall with 8.8% versus 15.2%, with Lexus and Kia rounding out the top five. Hyundai and GMC are in the top ten, while Renault’s share will fall from 7.6% in 2022 to just 1% in 2024.

In terms of models, the top three are gaining extravagant shares and collectively occupy 44.9% of the market. The Toyota Land Cruiser leads the way with 18.2%, followed by the Nissan Patrol with 13.4% and the Nissan Sunny with 13.3%. Far below is the Toyota Hilux, favoring the Mitsubishi L200 Diesel and Toyota Prado. Nisan Kicks, Xterra and Toyota Fortuner are among the top ten.

The full list of the Top 30 Brands and Top 30 Models for the first quarter of 2024 is below.

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