Mitsubishi Triton sales rose 124% in March compared to the same period last year.
In March, new car sales in New Zealand fell -27.3% year on year to 11,616 units. This is a particularly poor performance given that the index was already down -24% year-on-year in March 2023. First-quarter volume was down -10.7% to 33,878. Passenger car sales fell -34.8% to just 1,509, SUV sales also fell -34.8% to 6,048, and commercial sales improved -5 .9% to 3,367. Year to date, the number of passenger cars was down -34.6% to 3,937, SUVs were down -16.4% to 17,599, and the number of light commercial vehicles was actually up 14.1% to 10,219.
Toyota (-9.8%) is far better than the market in resisting a 20.6% share, by far the most popular brand in the country. The surprise of the month was that Mitsubishi’s share increased from 76.6% to 12.8%, overtaking Ford (-22.3%) and taking 2nd place in the brand ranking. To be fair, sales in March 2023 fell -76.4% compared to the previous year. GWM (+469.9%) also shows incredible growth and rises to 8th place. Kia (-22.9%) and Nissan (-25.7%) manage to keep their losses below the market dynamics, but this does not apply to Hyundai (-68.4%), Suzuki (-52.5%), MG (- 44.9%) and Honda. (-35%).
In terms of models, the Ford Ranger (-24.5%) holds the top spot by a wide margin over the in-form Toyota RAV4 (+45.1%). The Mitsubishi Triton (+124%) makes up for last year’s meager result and moves up to third place overall, displacing the Toyota Hilux (-26.7%) into fourth place. The Kia Stonic (+55.7%) moved up to 5th place overall (31% rental), ahead of the Kia Seltos (+78.6%) and Mitsubishi Outlander (+89.2%) with 47% rental. Mitsubishi ASX broke out of the top on March 20, 2023 and immediately took 8th place for the month.
Previous month: New Zealand February 2024: Nissan and GWM shares rose 1.5% on the market.
One year ago: New Zealand March 2023: Suzuki, Kia, Hyundai challenge market -24%
Full March 2024 Below are the top 72 brands and top 20 models.
New Zealand, March 2024 – brands:
| Pos. | Brand | March 24 | % | /23 | February | 2024 | % | /23 | Pos. | FY23 |
| 1 | Toyota | 2390 | 20.6% | – 9.8% | 1 | 6999 | 20.7% | + 1.9% | 1 | 1 |
| 2 | Mitsubishi | 1489 | 12.8% | + 76.6% | 3 | 3978 | 11.7% | + 39.7% | 3 | 3 |
| 3 | Ford | 1409 | 12.1% | – 22.3% | 2 | 4923 | 14.5% | + 16.8% | 2 | 2 |
| 4 | Kia | 968 | 8.3% | – 22.9% | 6 | 2217 | 6.5% | – 29.7% | 4 | 4 |
| 5 | Nissan | 556 | 4.8% | – 25.7% | 5 | 1543 | 4.6% | + 14.0% | 5 | 9 |
| 6 | Hyundai | 397 | 3.4% | – 68.4% | 10 | 999 | 2.9% | – 60.2% | 7 | 5 |
| 7 | Suzuki | 385 | 3.3% | – 52.5% | 4 | 1412 | 4.2% | – 34.5% | 6 | 6 |
| 8 | GVM | 319 | 2.7% | + 469.6% | eleven | 892 | 2.6% | + 783.2% | eleven | 25 |
| 9 | Honda | 318 | 2.7% | – 35.0% | 7 | 976 | 2.9% | – 15.9% | 8 | 13 |
| 10 | MG | 307 | 2.6% | – 44.9% | 12 | 726 | 2.1% | – 44.0% | 13 | 7 |
| eleven | Mazda | 287 | 2.5% | – 51.5% | 8 | 942 | 2.8% | – 23.8% | 9 | 10 |
| 12 | Volkswagen | 276 | 2.4% | – 1.1% | 9 | 920 | 2.7% | + 13.9% | 10 | eleven |
| 13 | Mercedes | 228 | 2.0% | – 16.5% | 14 | 601 | 1.8% | – 6.4% | 14 | 14 |
| 14 | Tesla | 199 | 1.7% | – 77.3% | 15 | 378 | 1.1% | – 69.4% | 17 | 8 |
| 15 | BMW | 194 | 1.7% | + 5.4% | 20 | 452 | 1.3% | – 5.4% | 16 | 19 |
| 16 | Isuzu | 192 | 1.7% | – 40.4% | 13 | 775 | 2.3% | + 7.0% | 12 | 15 |
| 17 | Subaru | 147 | 1.3% | – 27.9% | 16 | 492 | 1.5% | – 28.6% | 15 | 16 |
| 18 | Land Rover | 145 | 1.2% | – 16.7% | 18 | 363 | 1.1% | – 12.1% | 18 | 23 |
| 19 | Fuso | 134 | 1.2% | + 4.7% | 22 | 277 | 0.8% | – 12.9% | 22 | 22 |
| 20 | Lexus | 131 | 1.1% | – 6.4% | 17 | 359 | 1.1% | + 42.5% | 19 | 21 |
| 21 | Audi | 121 | 1.0% | + 6.1% | 21 | 335 | 1.0% | – 0.3% | 20 | 20 |
| 22 | Skoda | 113 | 1.0% | – 31.5% | 19 | 301 | 0.9% | – 31.1% | 21 | 18 |
| 23 | Mini | 89 | 0.8% | + 85.4% | 29 | 187 | 0.6% | + 17.6% | 24 | 27 |
| 24 | Scania | 57 | 0.5% | – 1.7% | 26 | 174 | 0.5% | + 15.2% | 28 | thirty |
| 25 | Mahindra | 53 | 0.5% | + 60.6% | 25 | 157 | 0.5% | + 220.4% | 29 | 42 |
| 26 | Peugeot | 52 | 0.4% | – 34.2% | 24 | 180 | 0.5% | – 37.1% | 26 | 26 |
| 27 | BID | 49 | 0.4% | – 92.1% | 32 | 126 | 0.4% | – 87.3% | 32 | 12 |
| 28 | Hino | 46 | 0.4% | – 47.1% | 31 | 131 | 0.4% | – 37.6% | thirty | 28 |
| 29 | LDV | 39 | 0.3% | – 78.7% | 23 | 181 | 0.5% | – 56.7% | 25 | 24 |
| thirty | Fiat | 36 | 0.3% | + 71.4% | thirty | 209 | 0.6% | + 145.9% | 23 | 29 |
| 31 | Volvo | 36 | 0.3% | – 69.0% | 39 | 94 | 0.3% | – 53.2% | 37 | 32 |
| 32 | SsangYong/KGM | 35 | 0.3% | – 57.3% | 44 | 101 | 0.3% | – 35.7% | 33 | 35 |
| 33 | Porsche | 34 | 0.3% | + 61.9% | 28 | 176 | 0.5% | + 28.5% | 27 | 36 |
| 34 | Iveco | thirty | 0.3% | – 36.2% | 27 | 128 | 0.4% | + 15.3% | 31 | 31 |
| 35 | DAF | thirty | 0.3% | + 20.0% | 37 | 96 | 0.3% | + 50.0% | 35 | 44 |
| 36 | UD Trucks | 28 | 0.2% | – 28.2% | 46 | 73 | 0.2% | + 0.0% | 42 | 40 |
| 37 | Jaguar | 28 | 0.2% | + 16.7% | 41 | 63 | 0.2% | – 6.0% | 43 | 48 |
| 38 | Volvo Trucks | 26 | 0.2% | – 10.3% | 35 | 101 | 0.3% | + 13.5% | 34 | 41 |
| 39 | Cupra | 25 | 0.2% | – 21.9% | 36 | 94 | 0.3% | – 13.0% | 36 | 37 |
| 40 | Kenworth | 20 | 0.2% | + 53.8% | 38 | 84 | 0.2% | + 100.0% | 39 | 46 |
| 41 | Ram | 20 | 0.2% | – 39.4% | 40 | 80 | 0.2% | + 0.0% | 40 | 43 |
| 42 | Jeep | 17 | 0.1% | + 21.4% | 43 | 54 | 0.2% | – 11.5% | 44 | 34 |
| 43 | Renault | 16 | 0.1% | – 68.0% | 42 | 73 | 0.2% | – 44.3% | 41 | 39 |
| 44 | Photon | 15 | 0.1% | – 28.6% | 45 | 38 | 0.1% | – 7.3% | 46 | 49 |
| 45 | CRRC | 14 | 0.1% | n/a | 33 | 51 | 0.2% | n/a | 45 | 58 |
| 46 | Chevrolet | 13 | 0.1% | – 38.1% | 34 | 92 | 0.3% | + 39.4% | 38 | 45 |
| 47 | Hawal | 12 | 0.1% | – 94.6% | 47 | 34 | 0.1% | – 93.8% | 47 | 17 |
| 48 | Ineos | 8 | 0.1% | new | 49 | 24 | 0.1% | new | 48 | 52 |
| 49 | Aston Martin | 8 | 0.1% | + 100.0% | 52 | 14 | 0.0% | – 6.7% | 52 | 56 |
| 50 | polar Star | 7 | 0.1% | – 95.2% | 48 | 16 | 0.0% | – 90.2% | 51 | 33 |
| 51 | Opel | 7 | 0.1% | – 36.4% | 71 | eleven | 0.0% | – 84.3% | 56 | 38 |
| 52 | Citroen | 5 | 0.0% | – 66.7% | 50 | 22 | 0.1% | – 56.0% | 49 | 47 |
| 53 | MAN | 4 | 0.0% | – 63.6% | 54 | 16 | 0.0% | – 66.0% | 50 | 50 |
| 54 | Sinotruk | 4 | 0.0% | + 300.0% | 51 | 12 | 0.0% | + 200.0% | 54 | 65 |
| 55 | Alfa Romeo | 4 | 0.0% | – 33.3% | 56 | eleven | 0.0% | – 26.7% | 55 | 51 |
| 56 | Ferrari | 4 | 0.0% | + 100.0% | 61 | 10 | 0.0% | + 0.0% | 58 | 60 |
| 57 | Western Star | 4 | 0.0% | + 33.3% | – | 4 | 0.0% | – 20.0% | 69 | 66 |
| 58 | Poppy | 3 | 0.0% | – 57.1% | 59 | 8 | 0.0% | – 33.3% | 62 | 57 |
| 59 | Omoda | 3 | 0.0% | new | – | 3 | 0.0% | new | 72 | – |
| 60 | Kan-Am | 2 | 0.0% | – 50.0% | 57 | 10 | 0.0% | + 0.0% | 57 | 59 |
| 61 | International | 2 | 0.0% | + 0.0% | 55 | 10 | 0.0% | + 233.3% | 59 | 64 |
| 62 | Yamaha | 2 | 0.0% | – 60.0% | 65 | 5 | 0.0% | – 16.7% | 67 | 62 |
| 63 | Higer | 2 | 0.0% | n/a | – | 2 | 0.0% | n/a | 77 | – |
| 64 | Maserati | 1 | 0.0% | – 87.5% | 53 | 14 | 0.0% | + 7.7% | 53 | 53 |
| 65 | Bentley | 1 | 0.0% | – 50.0% | 58 | 8 | 0.0% | – 50.0% | 61 | 55 |
| 66 | Dennis Eagle | 1 | 0.0% | n/a | 69 | 7 | 0.0% | n/a | 63 | – |
| 67 | Lamborghini | 1 | 0.0% | – 66.7% | – | 6 | 0.0% | – 25.0% | 64 | 63 |
| 68 | Rolls-Royce | 1 | 0.0% | + 0.0% | 62 | 6 | 0.0% | + 20.0% | 65 | 67 |
| 69 | Lotus | 1 | 0.0% | n/a | 70 | 5 | 0.0% | + 150.0% | 66 | 61 |
| 70 | Liebherr | 1 | 0.0% | + 0.0% | 60 | 4 | 0.0% | + 100.0% | 68 | 71 |
| 71 | Shakman | 1 | 0.0% | new | 72 | 2 | 0.0% | new | 75 | – |
| 72 | Morgan | 1 | 0.0% | n/a | – | 1 | 0.0% | n/a | 79 | 74 |
New Zealand March 2024 – Models:
| Pos. | Model | March 24 | % | /23 | Pos. | 2024 | % | /23 | Pos. | FY23 |
| 1 | Ford Ranger | 1007 | 8.7% | – 24.5% | 1 | 3.434 | 10.1% | + 14.9% | 1 | 1 |
| 2 | Toyota RAV4 | 791 | 6.8% | + 45.1% | 3 | 1876 | 5.5% | + 65.7% | 3 | 2 |
| 3 | Mitsubishi Triton | 681 | 5.9% | + 124.0% | 4 | 1445 | 4.3% | + 71.0% | 4 | 10 |
| 4 | Toyota Hilux | 611 | 5.3% | – 26.7% | 2 | 1960 | 5.8% | – 21.1% | 2 | 3 |
| 5 | Kia Stonic | 327 | 2.8% | + 55.7% | n/a | 591 | 1.7% | – 5.3% | eleven | 21 |
| 6 | Kia Seltos | 325 | 2.8% | + 78.6% | 19 | 759 | 2.2% | n/a | 7 | 22 |
| 7 | Mitsubishi Outlander | 316 | 2.7% | + 89.2% | 8 | 964 | 2.8% | + 46.3% | 5 | 4 |
| 8 | Mitsubishi ASX | 308 | 2.7% | n/a | 9 | 921 | 2.7% | n/a | 6 | n/a |
| 9 | Nissan Navara | 292 | 2.5% | + 49.0% | 7 | 689 | 2.0% | + 69.7% | 8 | n/a |
| 10 | Suzuki Swift | 192 | 1.7% | – 62.4% | 5 | 683 | 2.0% | – 48.4% | 9 | 6 |
| eleven | MG ZS | 185 | 1.6% | – 60.0% | 14 | 458 | 1.4% | – 54.6% | 16 | 9 |
| 12 | Toyota Corolla Cross | 181 | 1.6% | n/a | 17 | 554 | 1.6% | n/a | 12 | 17 |
| 13 | Kia Sportage | 166 | 1.4% | – 27.8% | eleven | 430 | 1.3% | – 18.6% | 18 | n/a |
| 14 | Toyota Yaris Cross | 147 | 1.3% | – 9.8% | n/a | n/a | n/a | n/a | n/a | eleven |
| 15 | Mitsubishi Eclipse Cross | 146 | 1.3% | – 42.7% | 15 | 495 | 1.5% | – 44.4% | 14 | 7 |
| 16 | Toyota Yaris | 134 | 1.2% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 17 | Ford Transit | 127 | 1.1% | + 28.3% | 16 | 397 | 1.2% | + 48.1% | 20 | n/a |
| 18 | Tesla Model 3 | 125 | 1.1% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 19 | Nissan X-Trail | 122 | 1.1% | – 72.9% | 23 | 360 | 1.1% | – 45.0% | 22 | n/a |
| 20 | Hyundai Kona | 121 | 1.0% | – 49.8% | n/a | n/a | n/a | n/a | n/a | 15 |
| 21 | Mazda CX-5 | 120 | 1.0% | – 60.3% | 18 | 394 | 1.2% | – 29.4% | 21 | 23 |
| n/a | Nissan Qashqai | 110 | 0.9% | n/a | n/a | 404 | 1.2% | n/a | 19 | n/a |
| n/a | Ford Everest | 108 | 0.9% | n/a | 6 | 633 | 1.9% | n/a | 10 | 19 |
| n/a | Toyota Hias | 107 | 0.9% | – 48.3% | 10 | 523 | 1.5% | + 16.7% | 13 | 18 |
| n/a | Toyota Land Cruiser Utah | 86 | 0.7% | #DIV/0! | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Isuzu D-Max | 81 | 0.7% | – 43.8% | 20 | 433 | 1.3% | + 21.6% | 17 | n/a |
| n/a | Volkswagen Amarok | 75 | 0.6% | n/a | 27 | 286 | 0.8% | n/a | n/a | n/a |
| n/a | Toyota Highlander | 33 | 0.3% | n/a | 12 | 481 | 1.4% | n/a | 15 | n/a |
Source: Ministry of Internal Affairs
