The Grand Koleos accounts for 90% of Renault Korea sales in November.
November new light vehicle sales disappoint in South Korea at -8.1% to 147,577. This includes 123,793 domestic manufacturers (-6.4%) and 23,784 foreigners (-16%). Year-to-date volumes are down an equally unimpressive -6.7% to 1,489,973 including 1,250,209 locals (-6.5%) and 239,764 foreigners (-7.5%). Hyundai (-14.6%) holds the brands top spot for the 4th straight month, widening the gap with sister brand Kia (-4.2%) to almost 21,000 units year-to-date. Genesis (+0.6%) is stable at #3, selling over 10,000 units for the 13th consecutive month. Meanwhile Renault Korea surges 289.4% to #4 thanks to a single model. BMW (-5.2%), Mercedes (-28%) and Tesla (+1.5%) follow and top the foreigners charts. Further down, Lamborghini (+84.8%), Land Rover (+38.7%), Rolls Royce (+36.4%) and Lexus (+15.8%) impress.
Looking at domestic models, the Kia Sorento (+11.4%) signs its 8th win of the year and cements its year-to-date domination. The nameplate is above the 10,000 unit mark for the first time since September 2023 and reaches its highest volume in over 4 years: since the 11,596 units it sold in June 2020. The Hyundai Santa Fe (-13.7%) climbs up to 2nd place despite a harsh year-on-year loss, it distances the Kia Carnival (+28.3%) rallying back up five spots on last month to #3. The Hyundai Sonata (+36%) for its part is back up 7 ranks to #4. The event of the month is in 5th place: the Renault Korea Grand Koleos confirms it is an instant blockbuster with over 6,500 sales and is the first Renault model to rank inside the Korean Top 5 since the QM6 did so in December 2019.
As for foreign models, the Tesla Model Y (-13.9%) reclaims the top spot for the first time since last June but is stuck in third place year-to-date. The BMW 5 Series (+8.3%) stays in second place, overtaking last month’s leader the Mercedes E Class (-39%). Outstanding results for the Mercedes G Class (+305.5%), GLC (+70.2%) and BMW X5 (+41.6%).
Previous month: South Korea October 2024: Kia Seltos breaks record, Renault Grand Koleos inside Top 10
One year ago: South Korea November 2023: Kia Sorento threepeats at #1, Tesla Model Y #1 foreigner
Full November 2024 Top 30 All brands, Top 55 All domestic models and Top 50 foreign models below.
South Korea November 2024 – brands:
| Pos | Brand | Nov-24 | % | /23 | Oct | 2024 | % | /23 | Pos | FY23 |
| 1 | Hyundai | 52,219 | 35.4% | – 14.6% | 1 | 522,623 | 35.1% | – 10.6% | 1 | 1 |
| 2 | Kia | 48,192 | 32.7% | – 4.2% | 2 | 501,980 | 33.7% | – 3.5% | 2 | 2 |
| 3 | Genesis | 10,951 | 7.4% | + 0.6% | 3 | 123,971 | 8.3% | + 7.0% | 3 | 3 |
| 4 | Renault Korea | 7,301 | 4.9% | + 289.4% | 5 | 32,738 | 2.2% | + 60.1% | 7 | 8 |
| 5 | BMW | 6,665 | 4.5% | – 5.2% | 6 | 67,250 | 4.5% | – 3.3% | 4 | 4 |
| 6 | Mercedes | 5,086 | 3.4% | – 29.0% | 4 | 59,561 | 4.0% | – 12.6% | 5 | 5 |
| 7 | Tesla | 3,618 | 2.5% | + 1.5% | 10 | 28,498 | 1.9% | + 84.6% | 8 | 11 |
| 8 | KG Mobility (ex Ssangyong) | 3,309 | 2.2% | – 34.5% | 7 | 44,506 | 3.0% | – 25.6% | 6 | 6 |
| 9 | GM Korea | 1,821 | 1.2% | – 39.6% | 8 | 23,023 | 1.5% | – 37.0% | 9 | 7 |
| 10 | Lexus | 1,370 | 0.9% | + 15.8% | 9 | 12,849 | 0.9% | + 5.4% | 11 | 12 |
| 11 | Volvo | 1,319 | 0.9% | – 19.6% | 11 | 13,603 | 0.9% | – 11.7% | 10 | 10 |
| 12 | Volkswagen | 1,077 | 0.7% | + 11.5% | 14 | 7,734 | 0.5% | – 12.0% | 14 | 14 |
| 13 | Audi | 914 | 0.6% | – 34.3% | 12 | 8,386 | 0.6% | – 49.6% | 13 | 9 |
| 14 | Toyota | 801 | 0.5% | – 4.1% | 13 | 8,614 | 0.6% | + 13.3% | 12 | 16 |
| 15 | Porsche | 772 | 0.5% | + 2.7% | 15 | 7,516 | 0.5% | – 28.0% | 15 | 13 |
| 16 | Mini | 616 | 0.4% | – 38.2% | 16 | 6,888 | 0.5% | – 21.1% | 16 | 15 |
| 17 | Land Rover | 416 | 0.3% | + 38.7% | 17 | 3,958 | 0.3% | – 15.5% | 17 | 18 |
| 18 | Ford | 368 | 0.2% | – 2.9% | 19 | 3,484 | 0.2% | + 10.9% | 18 | 20 |
| 19 | Jeep | 168 | 0.1% | – 60.0% | 18 | 2,385 | 0.2% | – 41.1% | 19 | 19 |
| 20 | Chevrolet | 113 | 0.1% | – 80.4% | 21 | 1,382 | 0.1% | – 74.7% | 22 | 17 |
| 21 | Lincoln | 105 | 0.1% | – 40.3% | 20 | 2,080 | 0.1% | + 82.0% | 21 | 22 |
| 22 | Peugeot | 65 | 0.0% | – 76.4% | 27 | 852 | 0.1% | – 51.7% | 23 | 21 |
| 23 | Lamborghini | 61 | 0.0% | + 84.8% | 24 | 433 | 0.0% | + 12.8% | 26 | 29 |
| 24 | Honda | 54 | 0.0% | – 71.1% | 22 | 2,145 | 0.1% | + 73.8% | 20 | 24 |
| 25 | Polestar | 50 | 0.0% | – 70.1% | 28 | 480 | 0.0% | – 69.2% | 25 | 23 |
| 26 | Cadillac | 49 | 0.0% | – 57.4% | 23 | 627 | 0.0% | – 27.0% | 24 | 25 |
| 27 | Bentley | 47 | 0.0% | – 27.7% | 25 | 340 | 0.0% | – 54.5% | 27 | 26 |
| 28 | GMC | 24 | 0.0% | – 33.3% | 26 | 304 | 0.0% | – 31.8% | 28 | 27 |
| 29 | Rolls-Royce | 15 | 0.0% | + 36.4% | 30 | 165 | 0.0% | – 35.3% | 30 | 30 |
| 30 | Maserati | 11 | 0.0% | – 52.2% | 29 | 230 | 0.0% | – 40.6% | 29 | 28 |
| – | Total local manufacturers | 123,793 | 83.9% | – 6.4% | – | 1,250,209 | 83.9% | – 6.5% | – | – |
| – | Total foreign manufacturers | 23,784 | 16.1% | – 16.0% | – | 239,764 | 16.1% | – 7.5% | – | – |
| – | Total market | 147,577 | 100.0% | – 8.1% | – | 1,489,973 | 100.0% | – 6.7% | – | – |
South Korea November 2024 – domestic models:
| Pos | Model | Nov-24 | /23 | Oct | 2024 | /23 | Pos | FY23 |
| 1 | Kia Sorento | 10,434 | + 11.4% | 1 | 85,710 | + 10.2% | 1 | 3 |
| 2 | Hyundai Santa Fe | 7,576 | – 13.7% | 3 | 70,912 | + 62.4% | 3 | 8 |
| 3 | Kia Carnival | 7,516 | + 28.3% | 8 | 75,513 | + 17.0% | 2 | 4 |
| 4 | Hyundai Sonata | 6,658 | + 36.0% | 11 | 50,668 | + 47.0% | 8 | 17 |
| 5 | Renault Korea Grand Koleos | 6,582 | new | 10 | 15,912 | new | 23 | – |
| 6 | Hyundai Tucson | 5,583 | + 74.2% | 5 | 48,652 | + 21.2% | 10 | 12 |
| 7 | Hyundai Avante | 5,452 | – 6.5% | 6 | 50,428 | – 16.3% | 9 | 6 |
| 8 | Hyundai Grandeur | 5,047 | – 36.8% | 2 | 64,444 | – 38.4% | 5 | 1 |
| 9 | Kia Seltos | 4,887 | + 9.9% | 4 | 56,385 | + 19.8% | 7 | 10 |
| 10 | Kia Ray | 4,753 | + 3.6% | 17 | 44,772 | – 4.1% | 11 | 9 |
| 11 | Hyundai Porter | 4,682 | – 49.4% | 7 | 63,199 | – 31.0% | 6 | 2 |
| 12 | Kia K8 | 4,336 | + 54.9% | 12 | 30,380 | – 21.3% | 19 | 15 |
| 13 | Kia Sportage | 4,233 | – 29.2% | 9 | 65,827 | + 2.8% | 4 | 5 |
| 14 | Hyundai Staria | 4,094 | + 22.5% | 15 | 37,769 | + 4.2% | 15 | 16 |
| 15 | Hyundai Casper | 3,745 | – 34.3% | 16 | 40,151 | – 3.1% | 13 | 11 |
| 16 | Genesis G80 | 3,487 | + 15.3% | 13 | 42,318 | + 2.9% | 12 | 13 |
| 17 | Genesis GV80 | 3,362 | – 13.2% | 22 | 36,810 | + 50.7% | 16 | 22 |
| 18 | Genesis GV70 | 3,155 | + 8.4% | 14 | 31,871 | + 0.1% | 17 | 21 |
| 19 | Kia Bongo | 3,083 | – 47.3% | 18 | 38,041 | – 35.6% | 14 | 7 |
| 20 | Kia K5 | 2,645 | – 30.1% | 19 | 31,732 | + 2.3% | 18 | 20 |
| 21 | Kia EV3 | 2,284 | new | 21 | 12,390 | new | 28 | – |
| 22 | Hyundai Palisade | 2,282 | – 27.7% | 23 | 18,825 | – 51.8% | 21 | 14 |
| 23 | Hyundai Kona | 2,034 | – 36.6% | 20 | 25,853 | – 20.7% | 20 | 19 |
| 24 | Kia Morning | 1,467 | – 30.5% | 26 | 13,227 | – 45.1% | 26 | 23 |
| 25 | Chevrolet Trax Crossover | 1,398 | – 39.4% | 24 | 17,328 | – 21.3% | 22 | 24 |
| 26 | Hyundai Ioniq 5 | 1,252 | – 27.3% | 28 | 13,602 | – 14.0% | 25 | 27 |
| 27 | Kia Niro | 1,163 | – 30.0% | 29 | 13,792 | – 37.7% | 24 | 25 |
| 28 | KGM Rexton Sports | 926 | – 6.8% | 27 | 11,923 | – 16.9% | 29 | 28 |
| 29 | Kia EV6 | 770 | – 29.7% | 34 | 8,899 | – 46.2% | 31 | 26 |
| 30 | Hyundai Ioniq 6 | 734 | + 18.8% | 30 | 4,776 | – 47.5% | 37 | 32 |
| 31 | KGM Actyon | 693 | new | 25 | 4,641 | new | 38 | – |
| 32 | Genesis G90 | 683 | – 5.0% | 35 | 7,326 | – 35.3% | 34 | 30 |
| 33 | KGM Torres | 644 | – 58.3% | 31 | 12,717 | – 62.1% | 27 | 18 |
| 34 | KGM Tivoli | 530 | – 7.8% | 32 | 6,355 | + 2.2% | 35 | 37 |
| 35 | Hyundai Venue | 395 | – 49.1% | 36 | 4,230 | – 45.5% | 39 | 34 |
| 36 | Renault Korea QM6 | 350 | – 66.2% | 33 | 7,349 | – 27.3% | 33 | 31 |
| 37 | KGM Torres EVX | 332 | – 80.1% | 37 | 6,013 | + 250.6% | 36 | 45 |
| 38 | Renault Korea Arkana | 309 | – 55.5% | 38 | 8,487 | + 3.4% | 32 | 33 |
| 39 | Chevrolet Trailblazer | 302 | – 28.9% | 39 | 3,948 | – 44.5% | 40 | 36 |
| 40 | Genesis G70 | 206 | – 22.8% | 42 | 2,193 | – 45.8% | 43 | 40 |
| 41 | Hyundai ST1 | 173 | new | 46 | 939 | new | 48 | – |
| 42 | Kia EV9 | 144 | – 61.6% | 41 | 1,903 | – 64.5% | 45 | 35 |
| 43 | KGM Rexton | 112 | – 34.1% | 43 | 1,814 | – 31.4% | 46 | 43 |
| 44 | Hyundai Nexo | 111 | – 52.2% | 40 | 2,703 | – 36.4% | 41 | 39 |
| 45 | Kia K9 | 99 | – 58.1% | 44 | 1,969 | – 46.4% | 44 | 41 |
| 46 | Kia Mohave | 78 | – 75.1% | 45 | 2,294 | – 51.9% | 42 | 38 |
| 47 | KGM Korando | 69 | – 29.6% | 48 | 1,010 | – 25.3% | 47 | 48 |
| 48 | Genesis GV60 | 58 | – 39.6% | 50 | 546 | – 82.7% | 51 | 42 |
| 49 | Chevrolet Traverse | 45 | – 44.4% | 47 | 923 | – 17.2% | 49 | 50 |
| 50 | Renault Korea SM6 | 39 | – 73.5% | 49 | 674 | – 67.4% | 50 | 44 |
| 51 | Chevrolet Colorado | 28 | – 71.4% | 52 | 346 | – 78.7% | 52 | 46 |
| 52 | GMC Sierra | 25 | + 13.6% | 53 | 300 | – 29.1% | 54 | 53 |
| 53 | Chevrolet Tahoe | 23 | + 64.3% | 54 | 125 | – 47.0% | 55 | 54 |
| 54 | Renault Korea Master | 21 | n/a | 51 | 316 | + 364.7% | 53 | 57 |
| 55 | KGM Korando EV | 3 | new | 55 | 33 | new | 56 | – |
South Korea November 2024 – foreign models:
| Pos | Model | Nov-24 | /23 | Oct | 2024 | /23 | Pos | FY23 |
| 1 | Tesla Model Y | 3,048 | – 13.9% | 3 | 17,671 | + 35.0% | 3 | 3 |
| 2 | BMW 5 Series | 1,957 | + 8.3% | 2 | 18,815 | + 1.5% | 2 | 2 |
| 3 | Mercedes E Class | 1,886 | – 39.0% | 1 | 22,030 | – 0.8% | 1 | 1 |
| 4 | Mercedes GLC | 846 | + 70.2% | 4 | 7,657 | + 28.4% | 5 | 8 |
| 5 | BMW X5 | 657 | + 41.6% | 9 | 5,594 | + 20.5% | 7 | 12 |
| 6 | Lexus ES | 609 | + 8.4% | 5 | 6,469 | – 9.9% | 6 | 6 |
| 7 | BMW 7 Series | 541 | – 0.7% | 31 | 3,769 | + 21.2% | 15 | 21 |
| 8 | Mercedes G Class | 519 | + 305.5% | 19 | 2,069 | + 4.7% | 29 | 34 |
| 9 | BMW X7 | 511 | – 12.9% | 13 | 3,908 | + 3.5% | 14 | 18 |
| 10 | Tesla Model 3 | 481 | n/a | 20 | 10,319 | + 1769.4% | 4 | n/a |
| 11 | Mercedes S Class | 468 | – 41.4% | 6 | 5,044 | – 48.3% | 9 | 4 |
| 12 | BMW X4 | 452 | + 95.7% | 16 | 3,725 | – 21.6% | 16 | 13 |
| 13 | Lexus NX | 393 | + 9.8% | 10 | 3,547 | + 21.0% | 18 | 22 |
| 14 | Volvo XC60 | 383 | – 46.1% | 7 | 5,386 | + 3.0% | 8 | 10 |
| 15 | Mini Cooper Hatch | 382 | + 8.2% | 11 | 2,890 | – 27.2% | 22 | 20 |
| 16 | BMW 3 Series | 354 | + 79.7% | 8 | 4,747 | – 19.8% | 11 | 9 |
| 17 | VW ID.4 | 341 | + 133.6% | n/a | 2,460 | + 170.3% | 26 | n/a |
| 18 | BMW X6 | 312 | + 9.9% | 15 | 3,139 | – 3.5% | 20 | 19 |
| 19 | Volvo XC40 | 306 | + 30.2% | 30 | 2,400 | + 37.9% | 27 | 36 |
| 20 | VW Jetta | 292 | + 167.9% | 21 | 1,931 | + 113.6% | 30 | n/a |
| 21 | Volvo S90 | 290 | + 75.8% | 47 | 1,916 | – 31.4% | 31 | 24 |
| 22 | Porsche Panamera | 286 | + 228.7% | 49 | 1,395 | – 20.1% | 42 | n/a |
| 23 | Audi Q5 | 266 | + 66.3% | 25 | 748 | – 49.9% | n/a | n/a |
| 24 | Toyota RAV4 | 246 | – 10.9% | 26 | 2,613 | – 2.8% | 24 | 25 |
| 25 | Mini Countryman | 232 | – 31.0% | 35 | 2,559 | + 3.2% | 25 | 27 |
| 26 | VW Tiguan | 229 | – 39.6% | 27 | 1,721 | – 57.4% | 33 | 17 |
| 27 | Porsche Cayenne | 226 | – 36.2% | 12 | 3,329 | – 25.1% | 19 | 15 |
| 28 | Mercedes GLE | 217 | – 72.0% | 14 | 4,955 | – 18.9% | 10 | 7 |
| 29 | BMW 6 Series | 209 | – 51.8% | 22 | 4,277 | – 21.6% | 13 | 11 |
| 30 | Ford Explorer | 209 | – 4.6% | n/a | 1,484 | + 5.7% | 41 | n/a |
| 31 | Mercedes CLE | 198 | new | 32 | 2,658 | new | 23 | – |
| 32 | BMW iX3 | 184 | – 26.1% | 41 | 1,666 | – 34.3% | 35 | 28 |
| 33 | Audi Q4 e-Tron | 182 | + 119.3% | 24 | 2,964 | + 407.5% | 21 | n/a |
| 34 | BMW X1 | 182 | – 53.9% | 40 | 1,710 | + 22.1% | 34 | 38 |
| 35 | BMW 4 Series | 179 | + 88.4% | 33 | 1,553 | + 42.3% | 39 | n/a |
| 36 | Porsche Taycan | 175 | + 0.0% | 43 | 915 | – 38.7% | n/a | 40 |
| 37 | VW Golf | 160 | + 33.3% | 36 | 1,083 | – 13.5% | 48 | n/a |
| 38 | Lexus RX | 159 | – 2.5% | n/a | 1,593 | + 32.4% | 36 | n/a |
| 39 | Range Rover | 154 | + 58.8% | 44 | 1,526 | – 31.0% | 40 | 30 |
| 40 | Mercedes GLS | 148 | + 28.7% | 34 | 1,205 | – 20.4% | 44 | 39 |
| 41 | BMW X3 | 141 | – 57.9% | 23 | 4,618 | + 3.3% | 12 | 14 |
| 42 | Mercedes EQE | 134 | – 47.5% | 28 | 1,829 | – 31.1% | 32 | 23 |
| 43 | Toyota Camry | 133 | + 10.8% | 50 | 1,586 | – 9.6% | 38 | n/a |
| 44 | Mercedes A Class | 130 | + 465.2% | 39 | 2,156 | + 259.9% | 28 | n/a |
| 45 | BMW 1 Series | 125 | – 60.7% | 38 | 1,061 | – 33.1% | 49 | n/a |
| 46 | Toyota Crown | 119 | – 10.5% | n/a | 959 | + 28.0% | n/a | n/a |
| 47 | Audi A6 | 117 | – 78.5% | n/a | 1,592 | – 78.3% | 37 | 5 |
| 48 | BMW 2 Series | 113 | + 18.9% | n/a | 686 | + 132.5% | n/a | n/a |
| 49 | Mercedes C Class | 111 | – 37.6% | 29 | 3,604 | – 13.0% | 17 | 16 |
| 50 | Toyota Sienna | 110 | + 34.1% | n/a | 924 | – 8.3% | n/a | n/a |
Source: KAIDA, Manufacturers