Sales of Taiwanese BMWs increased by 20.9% while the market declined by -18%.
Taiwan’s new car market was hit by typhoons Shanthol and Kangrui in October, with various county and city governments declaring a national typhoon holiday for several days. As a result, October sales fell sharply -18% year on year to 33,231, leaving the annual figure down -3.3% to 377,347. Toyota (-5%) improves to a fantastic 32.2% from 27.1 % this year, with Lexus (+7.3%) providing the only year-over-year gain in the top 6, returning to its usual 2nd place. Mercedes (-8.7%) limits its decline to single digits, but Honda (-47.9%), Hyundai (-25.9%) and CMC (-24.3%) are ahead of the market. BMW (+20.9%) and Mazda (+12.4%) defy the negative market with double-digit growth rates, while Ford (-9%) reappears in the top ten for the first time this year.
By model, Toyota monopolizes the top 4 for the second month in a row: Toyota Corolla Cross (+12.9%) returns to its traditional pole position, and the leader of the last two months, Toyota Town Ace (+32.1%) posted another outstanding result . The Toyota RAV4 (-2.9%) and Yaris Cross (-9.8%) are lower. CMC Veryca (-18.6%) is in line with the market and remains in 5th place versus 8th since the beginning of the year, while Lexus NX (-0.2%) remains stable in 6th place. Strong results Ford Kuga (+66.1%) rose 24 places in September to 10th place.
Previous month: Taiwan September 2024: Toyota monopolizes top four, Town Ace takes top spot again
One year ago: Taiwan, October 2023: Toyota Yaris Cross lands right in fifth place.
Full October 2024 Below are the top 10 brands and top 60 models.
Taiwan, October 2024 – brands:
| Pos. | Brand | October 24 | % | /23 | September | 2024 | % | /23 | Pos. | FY23 |
| 1 | Toyota | 10,706 | 32.2% | – 5.0% | 1 | 102 389 | 27.1% | – 0.5% | 1 | 1 |
| 2 | Lexus | 2167 | 6.5% | + 7.3% | 4 | 24 356 | 6.5% | – 6.7% | 2 | 3 |
| 3 | Mercedes | 1939 | 5.8% | – 8.7% | 3 | 22,677 | 6.0% | + 11.6% | 3 | 4 |
| 4 | Honda | 1702 | 5.1% | – 47.9% | 6 | 21,287 | 5.6% | – 10.5% | 4 | 2 |
| 5 | Hyundai | 1540 | 4.6% | – 25.9% | 8 | 18,728 | 5.0% | – 1.7% | 5 | 6 |
| 6 | KMC | 1484 | 4.5% | – 24.3% | 7 | 16 420 | 4.4% | + 3.8% | 7 | 8 |
| 7 | BMW | 1332 | 4.0% | + 20.9% | 5 | 16,537 | 4.4% | + 9.5% | 6 | 9 |
| 8 | Nissan | 1308 | 3.9% | – 43.9% | 9 | 15,783 | 4.2% | – 13.5% | 8 | 5 |
| 9 | Mazda | 1268 | 3.8% | + 12.4% | 11 | 12,026 | 3.2% | n/a | 12 | n/a |
| 10 | Ford | 1206 | 3.6% | – 9.0% | n/a | n/a | n/a | n/a | n/a | 7 |
| n/a | Volkswagen | 1037 | 3.1% | – 17.6% | n/a | 10,266 | 2.7% | – 24.6% | 12 | 10 |
| n/a | Mitsubishi | 931 | 2.8% | n/a | 10 | 13 135 | 3.5% | – 10.9% | 10 | n/a |
| n/a | Volvo | 782 | 2.4% | – 11.5% | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Tesla | 512 | 1.5% | – 27.0% | 2 | 12 212 | 3.2% | + 15.7% | 11 | n/a |
| n/a | MG | 392 | 1.2% | n/a | n/a | 14,682 | 3.9% | + 42.7% | 9 | n/a |
Taiwan, October 2024 – Models:
| Pos. | Model | October 24 | % | /23 | September | 2024 | % | /23 | Pos. | FY23 |
| 1 | Toyota Corolla Cross | 3476 | 10.5% | + 12.9% | 3 | 25 784 | 6.8% | – 14.6% | 1 | 1 |
| 2 | Toyota Town Ace | 2034 | 6.1% | + 32.1% | 1 | 18,996 | 5.0% | + 29.3% | 2 | 4 |
| 3 | Toyota RAV4 | 1597 | 4.8% | – 2.9% | 4 | 16,564 | 4.4% | + 16.7% | 3 | 3 |
| 4 | Toyota Yaris Cross | 1285 | 3.9% | – 9.8% | 2 | 14 275 | 3.8% | + 902.5% | 4 | 28 |
| 5 | CMC Verika | 984 | 3.0% | – 18.6% | 7 | 9,978 | 2.6% | – 14.1% | 8 | 6 |
| 6 | Lexus HX | 882 | 2.7% | – 0.2% | 8 | 10,604 | 2.8% | – 8.9% | 6 | 7 |
| 7 | Honda CR-V | 750 | 2.3% | – 55.0% | 9 | 11,634 | 3.1% | – 19.4% | 5 | 2 |
| 8 | Toyota Corolla Altis | 698 | 2.1% | – 41.8% | 10 | 9.156 | 2.4% | – 27.8% | 9 | 5 |
| 9 | Mercedes GLK Class | 651 | 2.0% | – 19.7% | 11 | 7.132 | 1.9% | + 54.8% | 10 | 16 |
| 10 | Ford Kuga | 638 | 1.9% | + 66.1% | 34 | n/a | n/a | n/a | n/a | 15 |
| 11 | Mitsubishi Delica | 548 | 1.6% | – 25.0% | 12 | 6,544 | 1.7% | – 6.7% | 13 | 13 |
| 12 | Hyundai Tucson | 531 | 1.6% | – 22.8% | 16 | 6918 | 1.8% | + 43.4% | 12 | 20 |
| 13 | CMC Singer | 500 | 1.5% | – 28.9% | 13 | 6,442 | 1.7% | + 54.6% | 14 | 21 |
| 14 | Honda XR-V | 495 | 1.5% | – 31.3% | 23 | 4579 | 1.2% | – 20.7% | 20 | 14 |
| 15 | Mazda CX-5 | 458 | 1.4% | + 17.1% | 28 | 3887 | 1.0% | – 3.1% | 26 | 26 |
| 16 | Nissan Sentra | 427 | 1.3% | + 23.1% | 31 | 3625 | 1.0% | – 5.5% | 29 | 29 |
| 17 | Nissan X-Trail | 420 | 1.3% | – 55.5% | 15 | 5,378 | 1.4% | + 84.6% | 17 | 27 |
| 18 | Lexus UX | 419 | 1.3% | + 18.4% | 24 | 3628 | 1.0% | – 20.4% | 28 | 25 |
| 19 | Hyundai Porter | 411 | 1.2% | + 3.0% | 18 | n/a | n/a | n/a | n/a | 31 |
| 20 | Kia Sportage | 394 | 1.2% | + 14.5% | 27 | 3890 | 1.0% | + 55.4% | 24 | 38 |
| 21 | Luxgen n7 | 382 | 1.1% | new | 14 | 6,091 | 1.6% | new | 15 | n/a |
| 22 | Ford Focus | 377 | 1.1% | – 52.8% | 17 | 5,841 | 1.5% | – 44.3% | 16 | 8 |
| 23 | Volvo XC40 | 366 | 1.1% | + 3.1% | 22 | 3833 | 1.0% | + 81.8% | 27 | 36 |
| 24 | Honda Fit | 357 | 1.1% | – 41.7% | 19 | 4212 | 1.1% | – 6.0% | 22 | 23 |
| 25 | Lexus RX | 354 | 1.1% | – 13.4% | 26 | 4636 | 1.2% | – 14.0% | 19 | 18 |
| 26 | Toyota Sienta | 340 | 1.0% | – 22.7% | 33 | n/a | n/a | n/a | n/a | 22 |
| 27 | Nissan Kicks | 340 | 1.0% | – 59.7% | 21 | 4760 | 1.3% | – 39.4% | 18 | 11 |
| 28 | Suzuki Jimny | 324 | 1.0% | n/a | 39 | n/a | n/a | n/a | n/a | n/a |
| 29 | Tesla Model Y | 304 | 0.9% | – 55.7% | 6 | 6964 | 1.8% | – 11.3% | 11 | 10 |
| 30 | MG HS | 294 | 0.9% | – 71.6% | 25 | 9996 | 2.6% | + 6.4% | 7 | 9 |
| 31 | Hyundai Playground | 290 | 0.9% | – 1.4% | 38 | 2740 | 0.7% | – 21.1% | 31 | 34 |
| 32 | Toyota Vios | 283 | 0.9% | – 46.8% | 29 | 4126 | 1.1% | – 16.7% | 23 | 17 |
| 33 | BMW IX2 | 253 | 0.8% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 34 | Volkswagen Tiguan | 238 | 0.7% | – 44.9% | 46 | 2433 | 0.6% | – 45.0% | 33 | 24 |
| 35 | Toyota Camry | 237 | 0.7% | – 23.3% | 32 | 2397 | 0.6% | – 11.6% | 34 | 37 |
| 36 | Mercedes E Class | 229 | 0.7% | + 241.8% | 50 | 2079 | 0.6% | + 54.0% | 37 | 57 |
| 37 | Mitsubishi Colt Plus | 226 | 0.7% | – 14.4% | 41 | 1991 | 0.5% | – 36.6% | 39 | 32 |
| 38 | Mazda CX-30 | 210 | 0.6% | – 15.7% | 40 | 2020 | 0.5% | – 24.5% | 38 | 39 |
| 39 | Lexus LBH | 204 | 0.6% | new | 20 | n/a | n/a | new | n/a | – |
| 40 | Tesla Model 3 | 196 | 0.6% | n/a | 5 | 3542 | 0.9% | n/a | 30 | n/a |
| 41 | Suzuki Swift | 195 | 0.6% | – 14.5% | 30 | 2106 | 0.6% | – 28.5% | 36 | 33 |
| 42 | Toyota Granvia | 169 | 0.5% | + 27.1% | 49 | 1071 | 0.3% | + 8.2% | 48 | n/a |
| 43 | Lexus ES | 158 | 0.5% | – 41.0% | 52 | 1878 | 0.5% | – 36.0% | 41 | 35 |
| 44 | Mazda3 | 155 | 0.5% | – 44.0% | 35 | 2477 | 0.7% | – 24.8% | 32 | 30 |
| 45 | Mazda CX-60 | 155 | 0.5% | n/a | 53 | 1885 | 0.5% | n/a | 40 | n/a |
| 46 | Toyota Sienna | 150 | 0.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 47 | Volkswagen Golf | 149 | 0.4% | – 27.0% | 44 | 2337 | 0.6% | + 9.3% | 35 | 41 |
| 48 | Hyundai Castine | 142 | 0.4% | – 71.4% | n/a | 3888 | 1.0% | – 29.6% | 25 | 19 |
| 49 | Mercedes GLA Class | 135 | 0.4% | + 6.3% | n/a | 1823 | 0.5% | + 29.5% | 43 | 52 |
| 50 | Lexus LM | 132 | 0.4% | n/a | n/a | 1007 | 0.3% | n/a | 49 | n/a |
| 51 | Mercedes GLE Class | 131 | 0.4% | – 31.8% | 36 | 1779 | 0.5% | – 12.4% | 44 | 48 |
| 52 | Suzuki Kerry | 114 | 0.3% | n/a | 55 | n/a | n/a | n/a | n/a | n/a |
| 53 | Volvo XC90 | 114 | 0.3% | – 16.2% | 57 | n/a | n/a | n/a | n/a | n/a |
| 54 | Skoda Kamik | 114 | 0.3% | – 43.6% | n/a | n/a | n/a | n/a | n/a | 54 |
| 55 | BMW X6 | 108 | 0.3% | – 25.0% | n/a | n/a | n/a | n/a | n/a | n/a |
| 56 | Mercedes V Class | 108 | 0.3% | n/a | n/a | 904 | 0.2% | n/a | 53 | n/a |
| 57 | Mercedes C Class | 105 | 0.3% | – 39.0% | 58 | 1585 | 0.4% | – 35.3% | 46 | 42 |
| 58 | Volkswagen T-Rock | 102 | 0.3% | – 10.5% | 59 | n/a | n/a | n/a | n/a | 40 |
| 59 | Toyota Crown | 102 | 0.3% | – 56.0% | n/a | 1727 | 0.5% | + 127.8% | 45 | 59 |
| 60 | BMW 3 series | 99 | 0.3% | – 27.7% | 60 | 1308 | 0.3% | – 3.4% | 47 | 55 |
Source: u-car.com.tw
