Kia Sportage takes second place in Iceland in May.
There were 2,008 new cars on Icelandic roads in May, which is 22.1% less than last year. The year-to-date figure is down -38.3% to 4,753. This month, Kia (+2.5%) is the top-selling carmaker with a share of 18.3%, and also moves up to pole position year-to-date with 13. 8% of the market. Last month’s leader Hyundai (+200%) dropped to second place, but increased compared to last year. Toyota (-53.8%) is in free fall in third place with a 13.2% share. Dacia (+46%), Suzuki (+227.3%) and Skoda (+123%) are challenging the market with fantastic growth. Land Rover (+11.3%) also rose, with KG Mobility (formerly SSangyong) soaring 5,100% year-on-year to rank 9th. Tesla (-90.2%) took first place in 2023 and fell all the way to 12th place for the month and -86.5% to 9th place year-to-date. The Dacia Duster continues to dominate the model rankings with an 8.4% share this month, ahead of the Kia Sportage and Hyundai i20. Kia also ranks the Stonic at 4th place and the Hyundai i10 at 5th place.
Previous month: Iceland April 2024: Dacia Duster dominates, Hyundai’s #1 brand
One year ago: Iceland May 2023: Tesla Model Y dominates, Toyota bZ4X rises to fourth place.
Full May 2024 Below are the top 42 brands and top 20 models.
Iceland, May 2024 – brands:
| Pos. | Brand | May 24 | % | /23 | April | 2024 | % | /23 | Pos. | FY23 |
| 1 | Kia | 367 | 18.3% | + 2.5% | 3 | 657 | 13.8% | – 36.6% | 1 | 3 |
| 2 | Hyundai | 297 | 14.8% | + 200.0% | 1 | 642 | 13.5% | + 62.9% | 2 | 6 |
| 3 | Toyota | 265 | 13.2% | – 53.8% | 4 | 578 | 12.2% | – 60.5% | 3 | 2 |
| 4 | Dacia | 184 | 9.2% | + 46.0% | 2 | 537 | 11.3% | – 2.0% | 4 | 4 |
| 5 | Suzuki | 144 | 7.2% | + 227.3% | 5 | 234 | 4.9% | + 69.6% | 6 | 13 |
| 6 | Skoda | 136 | 6.8% | + 123.0% | 6 | 264 | 5.6% | + 57.1% | 5 | 9 |
| 7 | Mazda | 115 | 5.7% | – 32.0% | 8 | 206 | 4.3% | – 38.9% | 8 | 8 |
| 8 | Land Rover | 69 | 3.4% | + 11.3% | 9 | 208 | 4.4% | + 3.0% | 7 | eleven |
| 9 | Ssangyong/KG Mobility | 52 | 2.6% | + 5100.0% | 27 | 67 | 1.4% | + 415.4% | 16 | 36 |
| 10 | Ford | 45 | 2.2% | – 4.3% | 18 | 72 | 1.5% | – 51.4% | 14 | 12 |
| eleven | Volvo | 37 | 1.8% | – 44.8% | 10 | 141 | 3.0% | – 42.2% | 10 | 7 |
| 12 | Tesla | 36 | 1.8% | – 90.2% | 13 | 146 | 3.1% | – 86.5% | 9 | 1 |
| 13 | Mercedes | 32 | 1.6% | – 30.4% | eleven | 138 | 2.9% | – 23.3% | eleven | 10 |
| 14 | Subaru | 22 | 1.1% | – 15.4% | 24 | 67 | 1.4% | + 9.8% | 15 | 19 |
| 15 | Nissan | 18 | 0.9% | – 28.0% | 14 | 85 | 1.8% | – 7.6% | 13 | 16 |
| 16 | BMW | 18 | 0.9% | – 18.2% | 25 | 56 | 1.2% | – 41.7% | 17 | 18 |
| 17 | Honda | 15 | 0.7% | + 87.5% | 17 | 37 | 0.8% | + 2.8% | 20 | 26 |
| 18 | Knaus | 15 | 0.7% | n/a | – | 15 | 0.3% | n/a | 33 | – |
| 19 | Volkswagen | 14 | 0.7% | – 92.8% | 7 | 136 | 2.9% | – 67.6% | 12 | 5 |
| 20 | Peugeot | 14 | 0.7% | – 53.3% | 16 | 36 | 0.8% | – 73.5% | 21 | 20 |
| 21 | Capron | 14 | 0.7% | + 250.0% | 15 | 31 | 0.7% | + 416.7% | 23 | 41 |
| 22 | Opel | eleven | 0.5% | + 0.0% | 35 | 16 | 0.3% | – 78.4% | 31 | 24 |
| 23 | Renault | 10 | 0.5% | – 75.0% | 22 | 52 | 1.1% | – 69.9% | 18 | 14 |
| 24 | Jeep | 10 | 0.5% | – 44.4% | 28 | 45 | 0.9% | – 10.0% | 19 | 22 |
| 25 | BID | 7 | 0.3% | + 75.0% | – | 13 | 0.3% | + 116.7% | 34 | 28 |
| 26 | Audi | 6 | 0.3% | – 88.7% | 32 | 31 | 0.7% | – 75.0% | 24 | 17 |
| 27 | Porsche | 6 | 0.3% | – 25.0% | 26 | 21 | 0.4% | – 34.4% | 27 | thirty |
| 28 | Crosscamp | 6 | 0.3% | n/a | – | 16 | 0.3% | n/a | 32 | – |
| 29 | Etrusco | 6 | 0.3% | n/a | 37 | 7 | 0.1% | n/a | 39 | 42 |
| thirty | polar Star | 5 | 0.2% | – 79.2% | 29 | 22 | 0.5% | – 76.3% | 26 | 15 |
| 31 | Mitsubishi | 5 | 0.2% | – 28.6% | – | 10 | 0.2% | – 58.3% | 37 | 31 |
| 32 | Poessl | 5 | 0.2% | n/a | – | 5 | 0.1% | – 44.4% | 42 | 40 |
| 33 | Lexus | 4 | 0.2% | – 50.0% | 20 | 24 | 0.5% | – 53.8% | 25 | 23 |
| 34 | Benimar | 4 | 0.2% | + 300.0% | 19 | 19 | 0.4% | + 533.3% | 28 | 44 |
| 35 | Smart | 4 | 0.2% | n/a | thirty | 19 | 0.4% | n/a | 29 | 27 |
| 36 | Citroen | 2 | 0.1% | – 80.0% | 33 | eleven | 0.2% | – 76.6% | 35 | 25 |
| 37 | Mini | 2 | 0.1% | + 0.0% | 36 | 6 | 0.1% | + 100.0% | 41 | 38 |
| 38 | Nobel Prize in Art | 2 | 0.1% | n/a | – | 2 | 0.0% | n/a | 47 | – |
| 39 | MG | 1 | 0.0% | – 94.4% | 21 | 16 | 0.3% | – 78.7% | thirty | 21 |
| 40 | Iveys | 1 | 0.0% | n/a | 23 | 10 | 0.2% | – 60.0% | 36 | 32 |
| 41 | Ineos | 1 | 0.0% | new | – | 8 | 0.2% | new | 38 | 46 |
| 42 | Jaguar | 1 | 0.0% | – 50.0% | 31 | 6 | 0.1% | + 20.0% | 40 | 37 |
Iceland, May 2024 – models:
| Pos. | Model | May 24 | % | April | 2024 | % | /23 | Pos. | FY23 |
| 1 | Dacia Duster | 169 | 8.4% | 1 | 490 | 10.3% | 13.2% | 1 | 2 |
| 2 | Kia Sportage | 117 | 5.8% | 3 | 205 | 4.3% | -34.3% | 2 | 6 |
| 3 | Hyundai i20 | 106 | 5.3% | 5 | 171 | 3.6% | 163.1% | 3 | 19 |
| 4 | Kia Stonic | 106 | 5.3% | n/a | 121 | 2.5% | 37.5% | 8 | 9 |
| 5 | Hyundai i10 | 89 | 4.4% | 2 | 170 | 3.6% | 1445.5% | 4 | 124 |
| 6 | Toyota RAV4 | 81 | 4.0% | n/a | 142 | 3.0% | -58.0% | 5 | 4 |
| 7 | Suzuki Vitara | 80 | 4.0% | n/a | 97 | 2.0% | 148.7% | 14 | 37 |
| 8 | Toyota Yaris | 72 | 3.6% | 15 | 114 | 2.4% | -62.7% | 10 | 7 |
| 9 | Skoda Octavia | 59 | 2.9% | 8 | 106 | 2.2% | 863.6% | 13 | 64 |
| 10 | Kia Sorento | 54 | 2.7% | 14 | 111 | 2.3% | 65.7% | eleven | 18 |
| eleven | Kia Picanto | 52 | 2.6% | 16 | 74 | 1.6% | -30.2% | 17 | 25 |
| 12 | Skoda Kodiak | 49 | 2.4% | 10 | 89 | 1.9% | 709.1% | 15 | 34 |
| 13 | Mazda2 | 45 | 2.2% | n/a | 69 | 1.5% | 23.2% | 18 | 42 |
| 14 | Suzuki Swift | 43 | 2.1% | 4 | 111 | 2.3% | 158.1% | 12 | 29 |
| 15 | Hyundai Tucson | 39 | 1.9% | 6 | 122 | 2.6% | 23.2% | 7 | 20 |
| 16 | Land Rover Defender | 33 | 1.6% | 19 | 81 | 1.7% | 26.6% | 16 | 21 |
| 17 | Mazda CX-30 | 32 | 1.6% | 18 | 59 | 1.2% | -6.3% | 21 | 46 |
| 18 | Hyundai i30 | 31 | 1.5% | n/a | 49 | 1.0% | 53.1% | 23 | 43 |
| 19 | KG Mobility Rexton | 31 | 1.5% | n/a | 38 | 0.8% | 245.5% | 31 | 117 |
| 20 | Tesla Model Y | thirty | 1.5% | 13 | 134 | 2.8% | -86.0% | 6 | 1 |
Source: Manufacturers